Why a Vision matters on a project? It is about leading the way to a better product delivery: Lessons from the trenches

A great way to confirm the importance, fit, and purpose of a project is to help define and clarify the organization’s vision of the product to be developed. This isn’t just about solidifying a problem statement; it is about challenging stakeholders to construct a story of their future products for their customers—defining the “why”, the goals, the value added, the high-level feature requirements in the vision document. What we hear very often is this: “We already know what the vision is. Why do all this? Sure, a vision may exist at some level (most of the time it is in the heads of precious few stakeholders), however, having led this exercise many times for organizations of all shapes, culture and sizes, I’ve yet to come across a group of business stakeholders fully aligned on the vision. Working with a consulting company and bound with a contract on delivering a product on time and on budget, it is even more important to understand what the vision behind the product is, so you can keep the team on track, and get them aligned on the common goals, the business and technical strategy. The “Vision” helps you with your decisions later in the project, guides you to “steer” and forces you to look beyond the scope of what’s happening in the present, to see if what you’re doing is still in line with your goals. It is there to serve as a beacon!! Who to thank for the value of a good Vision? The Business analyst who can adapt to the changing needs of the market, who will serve as a facilitator, a moderator and a coach during the course of the Vision workshop!!

1 favorite thumb_down thumb_up 1 comment visibility_off  Remove from Watchlist visibility  Add to Watchlist

Outline/structure of the Session

  • Understand the purpose of a Vision;
  • Frame the related challenges when a Vision is lacking;
  • Be aware of the various Vision Strategies, highlighting for each, the potential benefits and disadvantages;
  • Understand ownership;
  • Define the key components included in a Vision Statement;
  • Engage the audience in defining a Vision for a “dummy” project (a project inspired from a real situation);
  • Clarify what goes beyond a Vision and what’s next?

Learning Outcome

  • What is a Vision and why is it important?
  • How to uncover the business drivers to develop a vision
  • What key components of a Vision statement?
  • Who owns it?
  • How to validate it all through the delivery? and when?
  • How to gain consensus among the stakeholders?
  • What are the drawbacks when a Vision is missing?

Target Audience

Business analysts, product Owners, Agile coaches, Scrum masters, team members, leadership

schedule Submitted 1 year ago

Comments Subscribe to Comments

comment Comment on this Proposal
  • Rohit Arora
    By Rohit Arora  ~  1 year ago
    reply Reply

    Hi Cherifa,

    Thanks for your proposal!

    Was this presented in any previous conferences / meetups ?  If yes, could you share a video of the presentation else it would be great if you could add some of your past presentation, videos, links, etc to support your proposal.