Build the right products through better user researchManish Chiniwalar
schedule 9 months agoSold Out!
The most common objection people have against User Research is, "People don't know what they want" and they go ahead and quote:
“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford
He's right! But, that's the wrong question to ask your users!
What if you ask instead, "What do you want to get done with your horses?" or just followed it up with a simple "Why?".
Then people might have told you, "I want to reach the other town faster", "I want to be able to carry more people or more goods", "I want to feel the thrill of speed",...
Then it's your job to figure out "How Might We move more people faster with minimum maintenance and cost?"
Let's take another example,
You: "Will you brush your teeth at night from tomorrow?"
User: "Of course, twice a day!"
People are incredibly optimistic about doing things in the future. A good question would be:
You: "What does your night routine look like?"
User: "I have dinner, clean the kitchen, make the bed, Turn on Netflix, switch night lamp on and fall asleep watching House of Cards"
In this talk, I'll share with you, my learning and experience doing user research.
Make bold decisions and validate them in 5 days
You have a great idea and you want to get it to existence. How do you proceed?
You know that the key to successful product startup is:
1. Building the right product
2. Moving fast
Here’s what usually happens:
- You’ll spend a few weeks getting a better understanding of the Idea.
- Decide a list of features that needs to go into the product.
- Visualise the idea by drawing a few sketches and spend few weeks trying get feedback from your expert friends. (Let’s meet at Starbucks… Dinner’s on me!)
- If you get a good signal, you then are challenged with finding someone to design and build it for you.
- After a month of searching, you find a friend/agency/freelancer/intern/new-hire.
- You have a team and an office. You spend the next 3-4 months building the MVP. The product is coming around nicely and you are making sure all details are taken care of… And of course, event tracking! Measure everything.
- You then release the product into the wild! (Party!)
It’s now been up to 6 months to a year since you first come up with the idea. Your analytics just doesn’t have enough traffic yet to tell you what’s working and what’s not! You struggle to have a good picture.
If we met 6 moths ago, and if I told you, I have a time capsule wherein you can travel through time, to the end of the product development and know how your users will react to your product. Would you take it?
Of course, you would!
The time capsule I’m talking about is called the Google Venture’s Design Sprint. It’s a 5-day process to validate critical business assumptions. It uses design thinking and lean startup methods to de-risk your product by better solutions and testing it with 5 real users. At the end of the design sprint, you’ll know what connected with your users and what just didn’t make sense to them.
This process will save you months and months of time spent in meetings, research, design, coding, marketing.
5 Days. Monday to Friday. That's it!