Pragmatic Agile UX: Harmonizing Unrelated Functional Teams to Ensure Great UX DesignYogesh Tadwalkar
schedule 11 months agoSold Out!
Agile UX is great in theory, but does it always work?
It does work smoothly when all functional teams - business, technology, UX - are part of the same organization. This is because there is a common, governing frame of reference about goals, timelines and also for resolving trade-offs and conflicts.
However, for projects involving multiple teams belonging to different organizations, making agile UX work is usually a nightmare. Each team has it's own implicit agenda, time-pressures, protocol and generally, a sheer lack of motivation to see the other team's perspective or solve problems jointly. As a result, despite having a capable project leader, quality of user experience design work often suffers.
This talk encourages project owners to acknowledge this inherent problem and take concrete steps to fix it pragmatically.
The innovative, modified agile UX methodology to be shared has been created on extensive first-had experience of agile environments and inherent pitfalls in doing UX work when disparate teams are involved. Apart from traditional usability engineering and project management best practices, this innovative agile UX method draws from emerging research in persuasion psychology and meta-usabilty.