Putting the 'V' back in MVPRalf Jeffery
schedule 10 months agoSold Out!
The goal of an MVP is to build just enough of something to quantifiably test a business assumption or hypothesis. Traditionally, businesses approach new product development by spending substantial time and money researching, developing and building the final product. Even more time and effort is then spent marketing it to their target market. It’s go big or go home!
Lean Startup principles advocate a different approach; build the simplest version of the product or service that you can and get in front of your target market group as fast as possible. Watch them use it. Listen to their feedback. Then improve or change.
Most organisations when confronted with this approach understand the logic and benefits of an MVP. Why then, do so many struggle to execute successfully?
This talk discusses the principles of MVPs and the diverse ways in which they can be executed, illustrating with success stories. It discusses the common barriers encountered within organisations when creating an MVP, and highlights how they can be overcome from the perspective of each key stakeholder group.
Finally, drawing upon personal experience of working on agile projects within financial services, ecommerce and telecoms organisations, both large and small, discussion is made as to what factors are necessary for excellent MVP design.