schedule Nov 29th 11:15 AM - 12:45 PM place Corail

The Lean Marketing evening is a workshop inspired by the discovery of the principles of Lean Startup, Effectuation, Agile Project Management and user centered value driven philosophy, to learn the fundamentals of digital marketing through experimentation and collaborative work.

In this playful experience, participants switch between planning and executing specific actions for the resolution of a real case where they must test their assumptions. The Lean Digital Marketing game is an innovative and interactive experience that gives you the tools to better adapt to today's marketing changes.

The Lean Digital Marketing Game participated in WAQ17, the largest French-language digital event in North America and at HEC innovation workshops.

 
2 favorite thumb_down thumb_up 0 comments visibility_off  Remove from Watchlist visibility  Add to Watchlist
 

Outline/structure of the Session

  1. Introduction
  2. Game
  3. Lessons learned
  4. Lean, Agile and Marketing theories
  5. Questions
  6. Conclusion and feedback

Learning Outcome

This workshop will help the audience to understand the Lean Mindset to better manage the complexity of today’s marketing.

Target Audience

Project Managers, Product Owners, Marketing Specialist, Product Managers, Brand Managers, Entrepreneurs, Chief Officers.

Prerequisite

This innovative, interactive and playful experience is designed for anyone who wants to better manage the complexity of today's marketing.

The methodology of the workshop helps to understand the challenges of marketing through guided actions. You will therefore be able to learn in a way adapted to your knowledge and based on your own experience; Beginners as well as experts will learn at their own pace.

schedule Submitted 3 months ago

Comments Subscribe to Comments

comment Comment on this Proposal

  • Liked Patrice Petit
    keyboard_arrow_down

    Patrice Petit - FLOW eXperience : Activer Votre Potentiel d'Accélération Individuel et Collectif

    Patrice Petit
    Patrice Petit
    Coach Agile & CST
    AgilBee
    schedule 8 hours ago
    Sold Out!
    90 Mins
    Workshop
    Beginner

    FLOW eXperience : Activer votre Potentiel d'Accélération Individuel et Collectif

    Les Participants vont vivre au travers de 7 ateliers consécutifs un Ralentissement dans un but d'Accélérer plus rapidement. Les techniques montrées permettront ainsi de vous focaliser sur l'importance des techniques de Ralentissement et vous permettront de vous approcher d'un état appelé l'Etat de Flow individuellement. Durant ces activités, vous apprendrez celles qui stimulent en vous l'émergence d'un cadre favorable pour l'accélération et celles qui semblent vous freiner.

    FLOW eXperience: Warming up your Individual and Collective Acceleration Potential

    Through 7 consecutive workshops, Participants will experience a slowdown in order to accelerate faster. These techniques will allow you to focus on the importance of Slow techniques and will allow you to approach individually a state called the Flow Experience. During these activities, you will learn those that stimulate you the emergence of a favorable framework for acceleration and those that seem to slow you down.