The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
- Just enough process
- Four types of product management expertise
- How big should a product management team?
- What's next for your team?
Now that we’ve optimized development, it’s time to get product management refocused on the business.