Product Design with Intent: How to Drive Product Design in an Agile Project

When design is based on random choices, the end product is an assembly of random elements that have little or nothing in common. But when design forces all elements to work together then it makes a single, powerful, and meaningful impression to the user. While agile can get the job done faster, it doesn’t help guide design choices for a software product.    

This session presents a design driven approach called Strong Center Design that incorporates design into an agile workflow.

If you have an interest in improving design of your software products, then this is the session for you.

 
 

Outline/structure of the Session

In this session, participants will learn a design driven approach called Strong Center Design that incorporates design into an agile workflow. Strong Center Design unifies the design of the whole software product, not just the visual elements. At the core of the methodology is a set of Strong Center techniques, similar to the Gestalt principles of visual design, but extending to the whole product such as interaction, feature list, and even how a feature works.

In this presentation, you will learn about each of the main steps in Strong Center Design:

  • Define the North Star. The North Star creates a unified focus on why the product exists and clearly states constraints that will drive the design.
  • Establish the Design Language. Define the color schemes, typography, and composition with high-fidelity prototypes.  
  • Apply Strong Center Techniques. This step really involves thinking differently about the software product. With any design decision, there are many options to choose from. You learn some techniques to help narrow down the choices in order to achieve a unified design.

The presentation then turns toward different ways to incorporate design into an agile workflow. Five options are presented along with the options most often used by agile teams.

Learning Outcome

In the presentation, participants will learn:

  • How to define a north star and what makes a good north star
  • What is design language and how to evaluate different options
  • An example of Strong Center techniques and how they are used to narrow down choices in a design
  • Best ways to incorporate design into an Agile workflow

Target Audience

Anyone interested in incorporating product design into an agile project or learning more about software product design.

Requirements

Projector, screen and laptop connection.

schedule Submitted 1 year ago

Comments Subscribe to Comments

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  • George Dinwiddie
    By George Dinwiddie  ~  1 year ago
    reply Reply

    Can you say more about how Strong Center Design incorporates design into an Agile workflow? I checked your blog link, but didn't see it there.

    • Theresa Smith
      By Theresa Smith  ~  1 year ago
      reply Reply

      I just added a new link (above) to a new blog titled Incorporating Strong Center Design Into an Agile Project.

      I think that should answer the question about how we incorporated design into our agile workflow.

      Thanks.

      - Theresa 

       


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