Applying the Lean Change Cycle on People: Using Personality to Customize Agile Transformation

Before we change a process we need to understand its current state (Lean Change Cycle described by Jason Little), the same concept applies when trying to change people’s behaviors. Although we hate to admit it, humans are highly predictable. And the more we know about a person, the better our predictions become. This data of course has a wide variety of applications, ranging from targeted marketing campaigns based on demographics (Facebook) to hiring/team building decisions using personality tests (e.g. Myers-Briggs, the Minnesota Multiphasic Personality Inventory, Business Chemistry, and the Enneagram Test). Unfortunately, in regards to agile transformation, we have largely ignored this data, and focused on a logical one-size fits all coaching approach. By tailoring agile coaching to leaders in resistant organizations (orange organizations as described by Frederick Laloux), agile adoption should increase. In this presentation, we will explore the benefits of tailoring guidance and agile coaching strategies based on an individual’s personality and demonstrate specific techniques used with federal clients.

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Outline/structure of the Session

Opening Remarks (5 minutes)

  • Discuss the Lean Change Cycle and the standard agile transformation approach (benefits overall waterfall, Scrum training, ad hoc coaching)
  • Explain why we need to change and use data to tailor our approach with people

What is Business Chemistry (5 minutes)

  • Business Chemistry is a business-oriented behavioral system, co-developed with a team of scientists from the fields of neuroanthropology and genetics.

Understand Yourself - Business Chemistry Personality Types (10 minutes)

  • Describe the four personality types: Pioneer, Guardian, Driver, Integrator
  • Discuss strategies of engagement

Federal Case Studies (10 minutes)

  • Discuss how we adjusted our message based to various leaders at an agile transformation project with a federal agency

Choose your Own Adventure (5 minutes)

  • Based on the individual(s) described, how should you go about encouraging them to adopt agile practices and increase their organizations agility

Conclusion (5 minutes)

  • Discuss the expected benefits of tailoring your agile transformation approach based on the personality of your clients

Questions & Answers ( 5 minutes)

Learning Outcome

Understand the traits associated with the four Business Chemistry personality types and how to tailor your agile transformation approach based on your client's personality

Target Audience

Anyone interested in increasing their efectiveness



schedule Submitted 1 year ago

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  • Bob Payne
    By Bob Payne  ~  1 year ago
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    Topic is interesting but you should pull in some of the work that has been done on situationally specific coaching techniques from the Agile Coaching and Professional coaching work. Some of the Spiral Dynamics work may be interesting as well.

    -bob payne

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