Powerful Tools for Affecting Change: Personal and Social Identity

Scrum Masters and Agile Coaches wear many hats, but one of the most important is that of the Change Artist.  Understanding what people need in order to move through a change curve is critical to success, but often overlooked in the toolkit is the role of Identity.  Our self-perception, both as individuals and within the context of a group, is foundational to our psychology, and can be leveraged to affect and nurture powerful, long-lasting change.   

 
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Outline/structure of the Session

What is identity? What happens when it's threatened? What kinds of things threaten identity?

Difference between personal and social identity / how powerful they are

5 ways of leveraging identity in order to nurture change in individuals and human systems

Learning Outcome

Insights into human psychology - how we respond to change with fear, and how to bypass that by honoring what we need in order to feel safe, so that we can gently and respectfully help people through changes.

Target Audience

Change Artists looking for human-centric ways of upping their game

Prerequisite

This is not an intro-to-Agile talk. Basic understanding of Agility will be helpful for much of the context, but anyone who finds themselves needing to influence change in any environment will benefit.  Bring a mind curious about psychology!

schedule Submitted 2 months ago

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  • Andrea Ross
    By Andrea Ross  ~  2 months ago
    reply Reply

    Julie's presentation on reducing resistance to change was right on target.  She presented novel ideas in an entertaining way.  The concepts she presented made sense immediately and she tied them each to tools you can use right away.  Very useful for anyone helping people through the change cycle.

  • Joan Gammon
    By Joan Gammon  ~  2 months ago
    reply Reply

    Julie delivered this presentation at a recent Agile Richmond event and it was fantastic. Our members thoroughly enjoyed it as did I. Julie has a fun personable style that makes her very approachable and she clearly knows her stuff. I learned a ton about human nature, human interaction, and I was able to take back learnings and tips that I could apply the very next day at work. I highly recommend this session. Your attendees will love it.


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