Leveraging the ADKAR Change Management Model to Strengthen Scrum

ADKAR is a recognized and proven change management model that allows leaders and change management teams to focus their activities on what will drive individual change and therefore achieve organizational results.  This model has been adopted by some of the largest, most complex organizations to help their teams manage change.  The ADKAR change management framework helps change agents focus on the 5 pillars of personal and organizational change:

  • Awareness:  Awareness that a change is going to happen and what is changing (Proactive communication from leadership on the upcoming change).
  • Desire:  Desire for the change by the people being affected.
  • Knowledge:  Knowledge of the change and how it affects the audience (by both the team implementing the change and the affected audience).
  • Ability:  Ability by the project team and audience to move forward and implement the change.
  • Reinforcement:  Are there processes in place to reinforce or sustain the change (such as training and continuous learning objectives).

More and more senior business leaders are starting to acknowledge the importance of agility to their continued success in the marketplace.  In a recent survey, PricewaterhouseCoopers found that 76% of the respondents said that their ability to adapt to change will be a key source of competitive advantage in the future.

Scrum is an Agile framework that started out as a way of allowing teams to rapidly develop complex software, but has gained popularity across industries for its simplicity in quickly delivering any complex scope of work into the hands of customers.  Scrum teams recognize that success will come when functionality is delivered incrementally to customers and feedback is incorporated into the product often.  

But how can teams focus on incremental delivery that happens fast while dynamically managing change in a rapidly moving and demanding environment?  Teams can leverage ADKAR to meet the change management demands of clients on Scrum implementations regardless of size.  ADKAR is a flexible framework that can be adapted and adopted by project teams that want to increase the success rate of their Scrum implementations by focusing specific attention on proactive communication and training within the Scrum team and also target audience being affected by the change.  

This case study will describe how the ADKAR change management framework was leveraged by a Scrum development and implementation team to meet the communication and training needs of a large government agency integrating, customizing, and deploying a complex system across the enterprise.

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Outline/structure of the Session

  1. Introduction
    • Prosci's ADKAR Change Management Framework
  2. Description of the Problem
    • Change management is often an after-thought
  3. Issues discovered
  4. Method for resolution of issues
    • Choosing ADKAR
    • Integrating ADKAR into Scrum
  5. Results
  6. Discussion and Q&A

Learning Outcome

Following this case study, session attendees will have a solid understanding of the pitfalls of ignoring the change management needs of teams and organizations and the benefits of incorporating a strong change management framework into their Agile/Scrum implementations. Additionally, session attendees will understand how ADKAR, a recognized change management framework, can be easily integrated with Scrum to deliver a better product to stakeholders and clients.

Target Audience

Anyone interested in how to better leverage change management concepts in an Agile environment.

schedule Submitted 1 year ago

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  • Bob Payne
    By Bob Payne  ~  1 year ago
    reply Reply


    Some basic description of the features or characteristics of the ADKAR framework would help the audience understand the problem/solution space.

    Description could be tightened up as well.  One or two compelling sentences about what it is, how you used it and when it might be useful for the attendees would be helpful.



    • Todd Berry
      By Todd Berry  ~  1 year ago
      reply Reply

      Thanks, Bob!  I appreciate your feedback.  I will update my proposal and incorporate your suggested changes.  Hopefully, I will get this done today.

      Thanks, again!