The Art of "Discovering" Product Features

schedule Oct 16th 02:00 PM - 02:45 PM place Ballroom C people 14 Attending
Product discovery is a process that helps us make sure we're not just creating products that are usable, but also useful. The notion of requirements and design as a sequential, predictable and scheduled phase in a product development process is so ingrained in our industry that it’s often one of the most difficult habits for product organizations to break. Product organizations need to come to terms with the fact that the product invention process is fundamentally a creative process. It is more art than science. The session will present an opportunity to learn techniques in interactive, hands-on exercises.
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Outline/structure of the Session

0:00 - Welcome & intro
0:02 - Background and Context
0:05 - Intro to Product Discovery
0:12 - Techniques for Effective Product Discovery
0:25 - Exercise -
0:37 - Debrief
0:42 - Conclusion

Session Details

The session is split into three parts. The first part is where I set the stage by making drawing a distinction between "gathering" and "discovering" requirements. Then I present the consent of "product discovery" -- what it is, how companies use it, provide real world examples and end with sharing some techniques for product discovery.

The second part of the session presents one technique, customer journey map -- what it is, how it helps, how companies use it, examples of 2 real work customer journey map.

The third part of the session is the an exercise where attendees form groups of 3 - 4 and develop a customer journey map for a fictional product that a company wants to build. The session ends with a discussion of the attendees experience creating a journey map and with a call for few groups to showcase their maps.

Learning Outcome

  1. What is Product Discovery
  2. Two techniques for product discovery
  3. Practice one product discovery technique

Target Audience

Product Owners, Business Sponsors, Business Analysts, Scrum Team members

Prerequisite

None

schedule Submitted 4 months ago

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  • George Dinwiddie
    By George Dinwiddie  ~  2 months ago
    reply Reply

    Manjit, I'm intrigued by your submission, but your outline/structure doesn't give reviewers any information about how you'll approach the topic. We need more detail to make a decision.

     - George


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