Santa delivers value, faster, and better than any business in the World! He’s a jolly old sole and one hell of a marketing genius. Branding Saint Nick positioned Santa Pays It Forward (SPIF), a non-profit, to cultivate a one elf shop, into a lean non-profit workshop spanning across 8 states, providing for low income seniors. 


Join me in this real life fairytale,"Twas the night Santa Pays It Forward became an overnight non-profit success!" Discover how the Agile Marketing Manifesto helped brand this non-profit implementing marketing values and principles to fuel creation. Santa is possibly the world’s most beloved, but to truly market a company your mind and heart have to be in it. I will share the power of conviction and its impact to marketing. Finally, I will explain how taking a unique approach to selling proposition will set a company apart from the rest. 


Now on Dasher, on Dancer, is your mindset Prancer? On Comet, On Cupid, it’s time to use Agile Marking to innovate your business.


 
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Outline/structure of the Session

I founded Santa Paysitforward, a non-profit committed to giving back to elderly without family and in need. I grew up in a single parent household where her Grandmother helped raise her. This special bond inspired me to give back to the generation who made us who we are today. I adopted her first Senior in 2009 and as of 2017, Santa Paysitforward adopted 2308 Seniors throughout 8 states spanding from Maryland to Missouri. I contribute the success of Santa Paysitforward to implementing the Scrum framework and agile principles at the organization. I used agile marketing to grow my non-profit almost overnight. 
In this session, I will be giving an interactive presentation on how agile marketing can align with human centered design and how it aligns with the Manifesto.

This presentation will be new but I have spoke at several public community outreach events about this topic. 
:00-:05 Santa and I come in (2 min introduction as we get the room alive) and then I introduce who I am 
:05-:15 History on Santa Pays It Forward Non-Profit that supports elderly who live in poverty
:15-23 Learn how adaptive campaigns over big bang campaigns can be most cost effective for lean startups
:23-30 Discover ways to empower and motivate individuals to build marketing programs by giving them the environment and support needed
:30-:38 Define innovative ideas to dress your brand for any season
::38-:45 Questions and Answers

Learning Outcome

Learning Outcomes:

  • Learn how adaptive campaigns over big bang campaigns can be most cost effective for lean startups
  • Discover ways to empower and motivate individuals to build marketing programs by giving them the environment and support needed
  • Define innovative ideas to dress your brand for any season

Target Audience

Marketing & Sales, Human Resources, Project & Program Managers, Executives, Business Agility, Lean Start Up, Agile for NonProfit

Prerequisite

There are no prerequisites. 

schedule Submitted 2 weeks ago

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