Digital Marketing for Startups - Build, Measure & Learn Way

Digital Marketing practices have pushed communications to an advanced level and transformed the way we market, sell or buy in past few decades. We often hear a lot of Digital Marketing transformation stories for big brands with fat budgets. But Startups wants to maximize ROI on every penny that is spent on Digital Marketing to sustain in the fast-paced competitive marketplace. This is where significance of Lean Thinking as ‘System of Innovation’ comes into the picture to transform the way Digital Marketing can be practiced. It results in making stronger connections with the customer and maximizing ROI with increased brand awareness, website traffic and leads for the business by following the ‘Build-Measure-Learn’ process. It will be depicted through engaging and insightful activities in the workshop.


Outline/Structure of the Workshop

1. Introduction to Digital Marketing for Startup
2. Know the Build-Measure-Learn Process
3. Understand customer requirement and define Key Performance Indicators (KPI) for Digital Marketing campaign
4. Develop Minimum Viable campaign to run and test the Digital Marketing campaign (Iteration)
5. Learn from the test campaign and refine campaign for next iteration
6. Benefits of Build-Measure-Learn process of Lean Startup in Digital Marketing

Learning Outcome

1. Build sustainable Digital Marketing Transformation for Startups in minimal budget
2. How to build minimal viable Digital Marketing campaign?
3. Significance of validated learning in Digital Marketing Practices
4. Application of concept of Build-Measure-Learn in Digital Marketing
5. Innovative Ideas to build Digital Marketing Strategy

Target Audience

Product Owners, Project Managers, Business Heads, Sales & Marketing Professionals, Developers, Digital Marketing Enthusiasts

Prerequisites for Attendees

Participants should be interested in learning with fun. :)

schedule Submitted 1 year ago

Public Feedback

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  • George Dinwiddie
    By George Dinwiddie  ~  1 year ago
    reply Reply


    Are you prepared to travel to the U.S. for this talk? This is a regional conference, and we don't pay travel expenses.

    Your abstract is centered around the solution you're offering. How will prospective attendees know they're in the market for that solution? Help them recognize themselves and their situation, and tell them what benefits they'll get by attending. Give them enough information about the content to convince them that they'll get that benefit.

    The outline/structure is the place where you sell your session to the reviewers. Help them recognize that you'll deliver on your abstract. Give them details about the content and the way that you'll present it to convince them that you'll do a good job.

    See also for an independent description of submitting a successful proposal.