Experience Report - How we Flipped Park Place with an Agile Team

In a world where (individual) commissions are king, how do you convince a team of real estate agents to work together and leverage their strengths? How do you create the best construction team and show them the value of sticking together? Beer and pizza to the rescue, of course! Most importantly, how do you create a real estate organization that leverages agile principles and values from end to end? And why would you want to?

Agile is disrupting the real estate industry, and we’ve been on the leading edge. It’s been a messy journey, and our lessons learned are applicable across any industry. For example, if you think about the people you would invite to a bbq-- they would have characteristics very similar of team members you want to work with. We strive to create a environment where team members would feel like they are part of a real team vs a team only in namesake.

Learn how we create agility to achieve better results with our real estate investments. If you were ever curious about how to use agile in any industry, this is the session for you!



 
 

Outline/Structure of the Experience Report

Intro

Back Story: How it started

  • How it all started and the inspiration to bring IT and real estate worlds together.

Helping people find their motivation.

  • Never take a one size fits all approach. Different approaches for agents vs construction crew.

The Agents - Individual goals vs team goals

  • 2 agents who were excited and 1 on the fence and almost 2 dozen straight forward said “no” to joining a scrum team.
  • What worked to turn things around.
  • Moving from individual focused to team focused mindset.

The Construction team

  • End to End Agility- agents to construction

Pizza and beer

  • Not a review but rather pizza and bear.

Marketing upside down house

  • The struggles of marketing a house that otherwise would not make much profit. Where the cost ended up being more then the profit margin.

Conclusion



Learning Outcome

Attendees will leave this session having learned the following:

How to uncover and appeal to your audience's motivation

How to influence individuals to embrace the power of the team.

How to convince the toughest audience to get the most out of retrospectives.

How to use MVPs to make prioritization and investment decisions.

How to apply proven methods to increase revenue.

How to incorporate Agile into Real Estate, Marketing, and Sales.



Target Audience

Anyone who is interested in learning how to use agile in marketing, sales, real estate and few other industries.

Prerequisites for Attendees

Participants are not required to know any details beforehand, only basic knowledge of agile & scrum is fine. However even if they do not have that basic knowledge they will still understand and get value out of this session.

schedule Submitted 1 year ago

Public Feedback

comment Suggest improvements to the Speaker
  • George Dinwiddie
    By George Dinwiddie  ~  1 year ago
    reply Reply

    Savannah,

    As we were discussing your proposal, several people worried that the title might lead attendees into the mistaken impression that this was a game to play. Can you think of a way to change the title to reduce this misconception?

     - George, AgileDC Program Chair

    • Savannah Rayat
      By Savannah Rayat  ~  1 year ago
      reply Reply

      George here are some other tittle options

      “Flipping with agile uncovered”

      “Flip with scrum or flop”

      “Flipping agile! It's real”

      “Upside down Scrum”

      “experience report - How we Flipped Park Place with an Agile Team” 

      • George Dinwiddie
        By George Dinwiddie  ~  1 year ago
        reply Reply

        Is "flip" an important part of the title?

        Of the ones you listed, my preference is the last one, that calls out "experience report"

        • Savannah Rayat
          By Savannah Rayat  ~  1 year ago
          reply Reply

          "flip" is what we call it when we buy a broken run down house and make it livable and sell it at a profit. Using scrum we have been able to do this much better. 

          I like the last one as well since it makes it clear that it is not an game but also keeps the heart of the session which is the construction team that flips the homes. 

          • Savannah Rayat
            By Savannah Rayat  ~  1 year ago
            reply Reply

            George, I updated the title with the one we liked.