Deliver great products and the art of measuring outcomes
Creating a new product is an exciting and demanding job. What if you go through all of that work, get your product out the door, and your customers don't like it? This is the curse of the "Delivery Gap", that is having a product in-market but failing to meet customer needs. The 5 Dimensions of Great Products (Discover, Design, Develop, Deploy, and Deliver) is a framework that helps us plan and build a product while delivering value to customers as quickly as possible.
By having a focus on the outcomes we want to deliver to customers, we can ensure to build the right thing. We'll discuss how to three main types of metrics - business, customers, and telemetry - support the delivery of great products and the right outcomes for your customers.
This workshop is based on the recently published book "Deliver Great Products That Customers Love" by the author.
Outline/Structure of the Talk
This is an interactive talk, during which I engage the audience with exercises that help them connect with the topic, connect with each other, and internalize the learning.
Overall structure of the presentation
- What is a great product
- The 5 Dimensions of great products and how to avoid the Delivery Gap
- What is Delivery? What is a great customer experience?
- The role of the Product Manager and the 3 areas of responsibility
- The 3 types of metrics, Business, Customer, Telemetry
- Deep dive in Business metrics
- Deep dive in Customer metrics
- Deep dive in Telemetry metrics
- Demonstrate how to use the 5D Canvas to indentify areas for improvement
- Identify the 3 main areas of responsibility of a Product Manager
- List some metrics for each of the Business, Customer, and Telemetry metrics
Business leaders, Product Owners, Product Managers, Agile coaches
schedule Submitted 1 month ago
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