How to make SCRUM work for your Customer - Using real life examplesTiago Palhoto
schedule 1 year agoSold Out!
Throughout the years, I've realized that teams are becoming more and more aware of how important is to properly embrace SCRUM. Using proper engineering techniques like continuous integration or automated testing, not disregarding the retrospectives or have effective planning meetings with the customer, are some of the most frequent examples.
Despite all of this, there’s one aspect that I believe it hasn't been properly tackled by most of the teams: The customer engagement in the context of SCRUM. How many times the Product owner shows himself in a planning meeting without knowing exactly what he needs to do or what he should have prepared? How often is customer’s internal communication completely absent, preventing them to agree on the user stories and how they should describe them to the team? These are just some examples that undermine the efficiency and effectiveness of SCRUM , having it unfairly blamed quite often for the failure (or limited success) of the projects.
With this session, I'll share the strategy that I've been using (and recommending) over the last several years to engage a customer. The key focus is to make sure that he's is not only familiarized with the team’s tasks and activities but also with his own tasks.