A Common Sense Journey Into Agile MarketingAndrea Fryrear
schedule 5 months agoSold Out!
I've been learning about Agile via osmosis for quite a long time by being married to a developer/UX designer. So when I was working on an article about creating a new marketing plan I started thinking about how ridiculously outdated these huge documents were. Two week iterations simply seemed right and sensible to me, and I couldn't imagine that no one else had thought of this idea. I Googled, "agile marketing," and I've been hooked ever since. Using agile principles on my marketing team allowed me to focus on my work as a writer and content strategist while confidently contributing to organizational goals. Basically, it kept me sane during some crazy professional periods. I'm now doing my best to share Agile's potential with other marketers through any means possible.