Brainwriting: The Team Hack To Generating Better Ideas

Brainstorming has long been held as the best way to get ideas from teams for decades, but what if we are wrong? Can we take the successful aspects of collaboration and create a better environment for quality concepts? Come learn about brainwriting and get more from your team today!
Description:
If you work in an office, you have probably participated in a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large amount of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile.
However, science has shown several times that brainstorming not the best way to generate ideas. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own.
Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, we will workshop them and leave the audience with all of the tools to bring the technique back to their offices.
 
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Outline/structure of the Session

  1. Intro
  2. Ideas are the key to innovation
  3. History of brainstorming
  4. What is brainwriting?
  5. Putting it into practice
  6. Wrap up

Learning Outcome

The fallacy of brainstorming
What makes an idea diverse
A walkthrough of using brainwriting in Agile events

Target Audience

Anyone who leads ideation sessions.

schedule Submitted 4 months ago

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