Describing Your Business with the Business Canvas

Do you find you need to explain you business quickly? Or that you need to understand various internal choices or external environment impacts on what you do or how you may need to adjust?

A business canvas can be really useful for answering these questions. In this talk, I'll describe how I used a business canvas to represent the business model for the Environmental Protection Agency's Office of Pesticide Programs. By doing some logical analysis on current industry trends, I'll discuss how a colleague and I were able to develop a likely forecast of events (that proved true) that decreased the amount of registration fees we would collect. This change had a direct impact on the organization in terms of funds needed for people, systems, and analytical research.

Learn how a business canvas can help you!

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Outline/structure of the Session

This session will present the following:

What is a business canvas? (~7 min)

  • what are the areas of a business canvas
  • an example from EPA/OPP

How can you extract meaning from it once it is developed? (~3 min)

  • what can you do with these area and how might a change in one affect another
  • an example of looking to serve a new customer at EPA/OPP

What kind of impacts can you assess? (~7 min)

  • what kinds of analysis can you do
  • how might you conduct these
  • how understanding the economic downturn impacted EPA/OPP

Q&A (remaining time)

Learning Outcome

Learn how to use a business model to -

  • quickly describe your organization
  • where changes in one part of your organization can impact another
  • how you can use your business canvas to understand potential external impacts

Target Audience

Executives, Business Management staff, and Product Managers



schedule Submitted 1 week ago

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