Target's Path to Business Agility (from the trenches)
Customer expectations changing? Status quo being challenged? Competition getting more disruptive?
What’s a company supposed to do? Stay on target, right? Easier said than done when the Bull's-eye is moving at light-speed.
Like so many organizations, Target is in the midst of a volatile industry. Transformation is necessary and agility essential. Being several years into this journey, iteration and experimentation abound, and a culture of continuous improvement and learning are taking hold. Where we started and where we are now does not look the same, and it is product thinking and business involvement that have emerged as the foundation for success.
During this session, we will focus on the latest and greatest of Target’s transformation (i.e. product and business agility) honing in on the experiences of couple of business teams (Store Operations and Property Development) we have been working with to help tell the story.
Outline/Structure of the Keynote
00:00 – 03:00 Target Transformation
03:00 – 06:00 The Evolution of Product Management
06:00 – 08:00 Enter the Product Playbook
08:00 – 10:00 Agility goes mainstream
10:00 – 15:00 Property Development Story
15:00 – 20:00 Store Operations Story
Synopsis of Stories:
Target Properties faced the challenge of ramping up Physical Store Remodels from less than 50 per year to over 500 per year as a result of the retailer’s $7B investment in Stores, Digital, and Supply Chain. The process that was in place was one that had been used for 20+ years. It was marked by an underlying waterfall mentality, and needed to be modernized to meet the quick turnarounds and frequent change requests as stores are selected for merchandising and technology tests. The team is partnering with Agile & Product coaches to apply Lean, Agile, and Product Discovery tactics to reshape how these business-critical remodels will be done in the future.
Store Operations is the voice of the store and conduit into HQ. The stores reach out 2.5M times a year with questions, ideas, and problems. To make it all the more challenging, store team members have multiple channels to go through depending on what they are sharing or seeking. All the time spent tracking down answers equates to lost efficiency ($50M of payroll). The Store Operations Workforce and Communication Management team sought out the Dojo (Target’s immersive learning environment for Product, Agile, and Tech) and its coaches to help redefine their product, discover opportunities for simplification, and drive effectiveness through Agile delivery. This coaching begin in June 2017 and continues with the Workforce and Communication Management team to evolve them from being siloed and fragmented with limited visibility to impactful broad trends to being cross-functional and focused valuing prevention over reaction, quality over speed, data over emotion, and empowerment over control.
- Identify patterns that play out throughout organizational transformation
- Understand mechanisms and practices that can help instigate business agility and accelerate adoption
- Learn from successes, and failures, of business agility at Target
People interested in organizational agility and how to be a servant leader for it
Prerequisites for Attendees
Basic understanding of Product Management and Agile language.