Planning, PowerPoint and Presuppositions. Adobe's experiment in service agility.

This is the story about Carly, Head of Business Consulting Services for Adobe APAC, and her crazy idea that instead of developing services with lots of planning and powerpoint and presuppositions, we would go ask the customer and design services with them.

In this story we'll share the long, hard slog of what it takes to try something new, how colleagues and customers reacted and what we're going to do next.

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Outline/Structure of the Talk

The primary presenter will be Carly Lynch, Head of Professional Services APAC at Adobe and supported by independent practitioner, Liam Brobst

We will apply simple story telling techniques including a prologue, beginning, middle, end and epilogue from two perspectives. The first perspective will be Carly Lynch (client side executive sponsoring the work) and the second perspective will be Liam Brobst (independent consultant leading the work). We will talk through our story with photos and quotes from customers and colleagues.

Learning Outcome

The behavioural and systemic attributes that can help and those that can hinder the adoption of new methods. The valuable outcomes we realised through persevering and what we wish we had done differently.

Target Audience

Executives (E/GM, GM, Head Of) who want to experiment with new approaches to service design within established organisations.

Prerequisites for Attendees

A curiosity about more modern ways to develop, market and operationalise new services and products.

schedule Submitted 1 month ago