The Cabcharge Digital Transformation – why a shift in workplace culture was the right response to market disruption.

Digital transformations often focus on technology, products and process. However when Deon Ludick took on the role of CTO at A2B, parent company of well-known brands like Cabcharge, 13cabs and Silver Service, he knew much more was needed to compete successfully in a market undergoing significant disruption.

Partnering with Hypothesis, A2B has since implemented a radical shift in their approach to delivery, and created a culture with an unwavering focus on the customer. A change towards customer-centricity has helped Cabcharge in particular, break through organisational silos, set (and achieve) audacious goals, and find new relevance for the future.

Hear Deon share the story of the Cabcharge Digital Transformation.

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Outline/Structure of the Talk

  • Timeline of the A2B/13cabs/Cabcharge digital transformation from 2016 to present day
  • The use of some pictorial slides as guidance
  • Structured around three themes – Doing Things Right, Doing the Right Thing (for the business and customers), Doing the Right Thing (by our people)
  • There will be one short story about each theme, focused around specific projects and product launches, successes, failures and lessons learned

Learning Outcome

  • How to survive (and thrive) as an established company that is being disrupted
  • That having existing customers, products, revenue streams is an advantage in a disrupted market
  • That you need to be clear on what differentiates you, and what doesn’t
  • It’s ok to start a business transformation in ‘IT’
  • You need to be patient and stay the course
  • That transformation is an ongoing discovery process

Target Audience

People who are leading change or responsible for making it happen. Finding themselves in an established business that is about to be disrupted, is experiencing disruption, or is looking to disrupt.

Prerequisites for Attendees

Not applicable.

schedule Submitted 2 months ago