Guess there's a Slim Shady in all of us…but the real slim shady - Product Owner role - today is mostly ignored and misunderstood across most organizations. This talk highlights the confusion and the need for recognizing the product owner role as a ‘first-class’ citizen across the industry.

 The session will help you take a closer look at your current product owner team, and compare with an ideal product owner role, and in the end suggest possible ways to align your product organization better. If you are already a product owner or managing a team of product owners, you need to join this conversation and pick and/or suggest some of your own remedies.


Outline/Structure of the Talk

  • Current dynamics of a product owner role [5 minutes]
  • Future directions for the product owner role [5 minutes]
  • Describe the skill gaps observed in the product owner roles and possible remedies for improving the situation [10 minutes]
  • Summary and Call for Action to the Target audience [5 minutes]

Refer the accompanying slide share and the video below for an earlier rant, which talks about the ‘Product Manager Version 2.0’ aka. the “real slim shady” describing the ideal Product owner role, who is empowered and can take decisions, while communicating internally both with the teams and externally with customers and sponsors. Additional blog posts highlight the existing gaps, and the low trust relationship between the product owner and the technology team.

Learning Outcome

  • Introduction to Product owner role (basic since this is an intermediate level talk)
  • Who are the product owners today and who they really should be
  • What are the critical skills that product owners require to succeed in this role
  • Key Takeaways and Next Steps for Action in your organization !

As a session attendee, you will realize that the 'right' Product Owners are critical to be a "truly successful" Agile team; and hence be able to review the "current" product owner job descriptions in your organization versus the "ideal" skills expected. These learnings will immediately provide the team\yourself insights into understanding your existing product owners capabilities better, be able to identify the gaps, and align the team\yourself to leverage the strengths better and work on the improvement areas, in the end delivering superior business value as a combined force.

At a broader strategic level, you can immediately start to educate your hiring teams about the need for a well defined career path, training needs and recognition of the product owner role.

Target Audience

Hiring Managers, Agile Change Agents, Product Owner, Product Managers



schedule Submitted 6 years ago

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    • Fred George
      Fred George
      Fred George Consulting
      schedule 6 years ago
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      schedule 6 years ago
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