Storytelling for Change
What does John F. Kennedy's "We choose to go to the moon in this decade...", the recent organizational change that you had, and your latest update on social media have in common? Have you ever thought why well-intended, perfectly valid logical ideas fail to appeal to people?
One of the best ways to communicate with people is through a story. Stories or narratives help you to connect with the hearts and minds of your audience. An emotionally engaging story affects more areas of the brain than rational, data-driven messages - meaning that they are far more likely to resonate with people you lead. Realizing this, the importance of storytelling as a tool has gained prominence in organizations.
So what sort of stories can you tell in a business context? And an eloquent leader uses different narrative patterns of storytelling to achieve different outcomes. Learn about the skill of storytelling to communicate your vision, spark action, have people collaborate at work and transform your organization.
Outline/Structure of the Workshop
5 minutes - a provocative story(video) compared to data and statistics (do not want to give too much away here, please contact me privately to know exactly what I will be showing)
5 minutes - debrief (table discussions) - why was that video powerful, what motivated the audience to act
10 minutes - common story myths
10 minutes - we are story telling machines, and how our brains react to stories
40 minutes - 8 patterns of storytelling - personal examples, famous corporate examples and videos demonstrating each pattern (Examples include Zappos, Johnson & Johnson, Toyota, Jack Welch, Spotify, etc). We wil not cover all 8 patterns, but will cover selected patterns
10 minutes - Telling your story - How should you craft your story
10 minutes - common anti-patterns and how to deal with them
- Learn why storytelling is important in an organization
- Learn how we all can be good storytellers if we understand a few basic concepts about business narratives
- Learn about the 8 patterns of storytelling - and when and how to use them
- Learn the basics of crafting a good business narrative
managers, leaders, coaches, scrum masters, product owners
schedule Submitted 5 years ago
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