location_city Bengaluru schedule Mar 19th 02:00 - 02:45 PM IST place Esquire

Most new products and startups fail. The don't fail because the idea is fundamentally bad, or their talent isn't good enough, or they don't have enough funds or resources, but because of essentially prematurely scaling - i.e., without validating the hypothesis adequately, building a cost structure that is not sustainable over long run.

Customer Development model is the systematic way to discover and validate customers and build a company. Applying the principles of Lean Startups, one can go about validating the business model canvas before running out of money. However, when it comes to value proposition design, there is often a serious misalignment between what customers really want and how we create value for them.

In this workshop, we will learn how to use Value Proposition Canvas to sketch out and understand those relations better, and make more intelligent hypotheses, that hopefully lead to more successful products and services.


Outline/Structure of the Workshop

  • Introduce the idea of Value Proposition Canvas: 5-15 minutes (if majority of audience is new to Lean Startup and Business Model Canvas, it will need a bit more time to first introduce those ideas before moving on the VPD, hence the variability in time)
  • Individuals and teams work on facilitated session on designing value proposition using value proposition canvas: 20-25 minutes
  • Some participants share their value proposition canvas: ~5 minutes
  • Insights and wrap-up: ~5 minutes

Learning Outcome

  • Why value proposition invariably fails to wow the customer?
  • What are the key ideas behind Value Proposition Design?
  • How to implement them in a real-life situation?

Target Audience

Product Managers, Strategists, Entrepreneurs, Startups



schedule Submitted 7 years ago

  • Zainab Bawa

    Zainab Bawa - Building a startup around conversations and communities

    Zainab Bawa
    Zainab Bawa
    schedule 7 years ago
    Sold Out!
    45 Mins

    Five years ago, Kiran Jonnalagadda and I started to build HasGeek with the belief that there is need for conversations and communities around more and more focussed technology topics. We were clear that we wanted build technology communities and drill focus in every conference we'd launch under the HasGeek banner.

    We were also determined to build the conferences and business in line with the following principles:

    1. Content is always independent of sales. In other words, sponsors are not entitled to speak by virtue sponsoring at the conference.
    2. Individuals are invited to propose a talk. No one is "invited" to "speak" (neither is proposing a guarantee to speak). All proposers have to go through rigorous scrutiny in order to make it on the stage.
    3. Speakers have to speak about open source technology and ensure there is a concrete takeaway for the audience in terms of insight or practice.
    4. Finally, participants are the primary customers. Sponsors are secondary. Consequently, participants' privacy is key for the conference's goodwill. Their data will not be shared without their permission.

    Five years down and we have been agile and slow in various aspects of organizing conferences and building our business.

    In this talk, we will share what it takes to build a startup in an agile and expedient manner around assets such as goodwill, trust and networks. Goodwill, trust and networks are critical for any startup's success. The key takeaway for the audience is to identify their strategies and practices for building these assets and build a business or community or both in an agile manner.