Analytics is changing the way products and services are being created and consumed.

In this session, we will learn

  • What is Analytics?
  • Why is it important to use Analytics in your product?
  • The impact of Analytics not working as expected

We will also see some techniques to test Analytics manually and also automate that validation. But just knowing about Analytics is not sufficient for business now.

There are new kids in town - IoT and Big Data - two of the most used and heard-off buzz words in the Software Industry!

With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.

There are 2 types of analysis that one needs to think about.

1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.

2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.


Outline/Structure of the Talk

  • What is Analytics? Is it only for Web-based products?
  • Importance of Analytics in building a product end-users will use
  • Development & Testing of Analytics in Agile projects
  • Quick look at different ways to test Analytics is working as expected
  • What new challenges exist in Analytics with integration of IoT and Big Data

Learning Outcome

  • What is Analytics?
  • Why is it important to use Analytics in your product?
  • The impact of Analytics not working as expected
  • New product, business, research opportunities related to Analytics, Big Data and IoT

Target Audience

All roles in a team



schedule Submitted 6 years ago

Public Feedback

    • Anand Bagmar

      Anand Bagmar - Meditation & Agile!

      45 Mins

      I have been meditating since quite some time now. Meditation gives me peace of mind. It allows me to be more conscious and aware of things around me. Interestingly, I have experienced the benefits in Coaching & Mentoring, in Testing and also in Automation activities on Agile projects.

      In this talk, I will be sharing how Meditation helped me in Testing on Agile projects - while working on various activities that help my team build a Quality product. I will also be sharing experiences of the way we approach certain testing activities - and how that correlates to the conscious mind, or not! These experiences can be applicable to any role on Agile projects.

      PS: I will be referring to some Meditation techniques that work for me. This is not about any religion / faith / practice.