Lean Product Discovery in MedTech
Every year startups fail, because they build too much and validate too little. I did the same mistake with my first tech startup. However when I started NeuroEquilibrium™ Diagnostic Systems, I decided to sell the product before I build it. That took me down a very interesting product discovery route. In this case study, I'll share our experience & motivation behind building an MVP in MedTech, how an early pivot helped us identifying the actual problem and finally how we used Agile development in hardware & software.
Outline/Structure of the Case Study
- Learnings from failure of the first startup
- Second startup - Medical Diagnostics (www.neuroequilibrium.in)
- Innovation- simple solutions for complex problems
- MVP in Medtech
- Marketing where no market exists
- Early Pivot - identifying the actual problem
- Agile development in hardware & software
- Machine learning / AI in MedTech
Learning Outcome
- Importance of Lean Product Discovery
- How it can be applied in MedTech space both for Hardware and Software Development
Target Audience
Entrepreneur, Intrepreneur, Product Managers
Joel Tosi
Anand Murthy Raj
Tathagat Varma
Jutta Eckstein
Balaji Ganesh N
