location_city Bengaluru schedule Mar 9th 11:30 AM - 12:15 PM IST place Mysore Hall 1 people 38 Interested

In recent years, two similar-sounding but distinct approaches to product discovery have emerged: Design Thinking and Lean Startup. Most of the literature and experience reports refer to one of them, with similar frequency, without really giving much guidance on when to use which one of these approaches. This creates a confusion whether one is using the right approach. While a method must not be used for the sake of using a method, it is important to understand why, if at all, a given approach is likely to be more effective in a given context.

In this talk, I will compare and contrast these two approaches and address the following key questions:

  1. Why do we have two (or more) approaches to product discovery?
  2. What, if any, are the fundamental differences between these two approaches? 
  3. How can I decide which approach is likely to work better in a given situation?

The talk will focus on contemporary literature, expert guidance, industry data points, and author's own experiences, and will provide action guidance for the practitioners to apply in their daily work. 

 
 

Outline/Structure of the Talk

  1. Introduce the topic and highlight the dilemma of product discovery - 5 min
  2. Fast intro to Design Thinking - 5 min
  3. Fast intro to Lean Startup - 5 min
  4. Compare and contrast these two approaches: 10 min
  5. Industry examples: 5 min
  6. Conclusions and guidance: 5 min
  7. Q&A: 10 min

Learning Outcome

The key learning outcomes include:

  1. What is product discover in today's context?
  2. How Design Thinking and Lean Startups address product discovery?
  3. How can I decide which approach is likely to work better in a given situation?

The talk will focus on contemporary literature, expert guidance, industry data points, and author's own experiences, and will provide action guidance for the practitioners to apply in their daily work. 

Target Audience

Designers, Entrepreneurs, Product Managers, UX Researchers, Technologists

Slides


Video


schedule Submitted 5 years ago

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