Everyone is creative. Creativity exists in each one of us. It is there to experience in our day to day life, right from how we want to buy vegetables, commute to office to how we can solve that complex customer issue. The quest for finding solutions to our everyday problems stimulates the innovator in us. And there are innumerable examples of this.

Who, What, Why, How are such powerful words that if thought sensitively, we are able to create products/services/processes that can exceed consumer expectations. Delivering an ecstatic experience is a matter of answering these questions, being more creative and sensitive to user behavior. Nobody wants to create a bad experience. If we are failing to deliver a wow experience, then the problem lies with the process or approach taken to understand customer behavior, his/her surrounding, socio/economic fabric, etc. An approach that involves empathy with the user, acknowledgment of the problem and working collaboratively and iteratively backed by technology through the entire process works wonders in designing and developing fit for purpose products/services/processes. New opportunity area or solution to existing problems are the main drivers for innovations. Digital disruption or software driven business mindset is one of the best examples of this.

This case study is about such experience. The case study will cover approach adopted for creating product and the stages involved in designing the product, implementing value generating cycle, encouraging diverse thinking and convergent decision making.