Creating Infinite Possibilities Through An Inclusive Business-Customer Model By Design

Everyone is creative. Creativity exists in each one of us. It is there to experience in our day to day life, right from how we want to buy vegetables, commute to office to how we can solve that complex customer issue. The quest for finding solutions to our everyday problems stimulates the innovator in us. And there are innumerable examples of this.

Who, What, Why, How are such powerful words that if thought sensitively, we are able to create products/services/processes that can exceed consumer expectations. Delivering an ecstatic experience is a matter of answering these questions, being more creative and sensitive to user behavior. Nobody wants to create a bad experience. If we are failing to deliver a wow experience, then the problem lies with the process or approach taken to understand customer behavior, his/her surrounding, socio/economic fabric, etc. An approach that involves empathy with the user, acknowledgment of the problem and working collaboratively and iteratively backed by technology through the entire process works wonders in designing and developing fit for purpose products/services/processes. New opportunity area or solution to existing problems are the main drivers for innovations. Digital disruption or software driven business mindset is one of the best examples of this.

This case study is about such experience. The case study will cover approach adopted for creating product and the stages involved in designing the product, implementing value generating cycle, encouraging diverse thinking and convergent decision making.


Outline/Structure of the Case Study

  • Understanding drivers for innovation: 5 mins
  • Different design models: 5 mins
  • Case study: 30 mins
    • Problem statement
    • Design of the "Product Design Framework "
    • Building blocks of the framework
    • Technology landscape considerations
    • Journey and outcome achieved based on the defined framework and the problem statement

Learning Outcome

The key takeaways from this case study are:

  1. Business levers for the creation of market disruptive products
  2. Empathy, the corner stone of such products and how to manage customer empathy
  3. Building customer value propositions and opportunities
  4. Leveraging design thinking mindset and technology for Digital transformation of end user experience

Target Audience

Agile Teams, Product Managers, Business Owners, Program managers



schedule Submitted 5 years ago

  • Pooja Wandile

    Pooja Wandile - DevOps For Legacy Systems: A Roller Coaster Ride

    Pooja Wandile
    Pooja Wandile
    schedule 5 years ago
    Sold Out!
    20 Mins
    Experience Report

    Every organization aspire for faster time to market, release of features on demand, reducing the time between concept to cash and better quality of products. Agile has been a popular choice to achieve this objective. While agile was becoming a streamline approach, software industry saw the advent of DevOps. By adopting DevOps practices, organizations were trying to bridge the gap that existed between different groups within the organization, such as business, delivery, QA, Operations, Infra, etc. In spite of adopting agile practices, organizations were not fast enough to respond to changes. And one of the major reasons was the misalignment of purpose and processes withing these groups, hence while features were dev ready but it would still take the same amount of time to release to market as it was before. That's where organizations found the missing piece in DevOps in the entire delivery process.

    Everyone started hoping on it without realizing the complexity involved in its adoption. It is now a big buzzword in the industry. DevOps involves bringing changes not just in the delivery but also in the operations. with greenfield projects its a bit easier than doing it with legacy systems because greenfield projects have the opportunity to start from scratch which legacy systems lack.

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  • Kavita Sawant

    Kavita Sawant - Contracting for Agile Projects

    45 Mins

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    However, there is no escape from contracts in the service industry where we deliver projects for clients. In this context, the intent of this talk is to describe the limitations of traditional contracts and how contracts for Agile projects need to be different from the traditional contracts.

    Overall the talk will emphasize on the key principles of Agile contracting and what are the points that need to be considered when penning down contracts in Agile projects.

  • Kavita Sawant

    Kavita Sawant - BE More and Not DO MORE (Digital Transformation and Agile Antipatterns)

    20 Mins

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    However, it is seen predominantly that an overdose of doing more and more of Agile rather than incorporating the Crux of Agile and BEING AGILE is the pattern. More often than not this leads to “Agile did not work for us” phenomena.

    Through this talk I will take the participants through some common Agile Antipatterns and how to watch out for these especially in the Digital Transformation journey.