A startup facilitated digital transformation journey of Europe's largest Insurance retailer

location_city Bengaluru schedule Mar 8th 04:00 - 04:20 PM place Plumeria people 7 Interested

Large Insurance enterprises find difficult to renew and find new ways to transform their customer experience, improve operational process and find new business models. As an experiment they engaged an insure-tech startup to lead their digital transformation journey.. This case study is about a point of view, approaches, challenges and cultural surprises that we faced during this journey..

The more we share more we learn!!


Outline/Structure of the Experience Report

We will have the session in 3 parts

Context setting - 15 minutes

  • Key trigger / call for action
  • Large consultancy lead digital transformation – lot of theory and strategy / no outcome
  • How did we do sales - spoke to few users of the insurance company, created a digital experience map
  • Brave CMO of General insurance want to do an experiment
  • Disconnected / disjoint sales – marketing- business- service delivery – IT

Learning from 30-60-90 days – 20 minutes

What we learned in first 30 days

  • Its not easy as we thought
  • Culture / operating model and people dimensions
  • Without involving existing operations, it’s just lipstick on a pig – no outcomes
  • Current IT operating model big blocker in trying out anything new
  • Need to reimagine across value stream – first Design thinking workshop

Next 30 days

  • DnA workshops to define small end to end area
  • Agile and DevOps operating model
  • Identified 3 hypothesis ( cross selling, wallet and new product)
  • Show n tells with end customer
  • Cloud and new agile infra

Next 30 days

  • One of the hypothesis – cross selling live
  • a/b tests
  • on boarding call centre and operations – candidate for RPA pilots
  • Service delivery – streamlining operations – eliminating waste
  • Belief system of digital !

Next steps and Q&A – 10 minutes

Learning Outcome

How should a fin-tech or insure-tech need to position their value proposition in large enterprise

PoV and approach for a experimental and outcome / result oriented digital transformation

Target Audience

Startup folks to get idea on how to enter and engage with big enterprise. Any one who is part of digital transformation team to get some new ideas and spark

Prerequisites for Attendees

Basic awareness current business context and key drivers towards digital transformation



schedule Submitted 3 years ago

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