Nordstrom’s company culture has had an entrepreneurial focus for 116 years. This orientation helps their sales teams to listen and connect, and to provide exceptional customer service. The entrepreneurial spirit is a core element of Nordstrom's business and has fostered positive change at the company. Nordstrom’s latest change involves transforming the in-store salesperson into a digital entrepreneur and a lean/strategic leader.

Jyoti Shukla, Vice President of User Experience at Nordstrom.com, will share how she builds strong entrepreneurial teams—by identifying and amplifying key traits in employees, and by using design thinking and lean/startup UX processes to move her team farther, faster. Jyoti will point out what leaders should look for to help nurture entrepreneurial culture and build team capability.