When faced with seemingly endless choices and a world moving at an increasing speed, how do you evaluate strategic options with speed and precision?

As a leader with over 30 years experience in sales, marketing and corporate roles within tech companies, Andy Cooper has pondered this problem for many years. Andy will explain how using concepts borrowed from Lean, Lean Startup, Agile Software Development, Beyond Budgeting and other adaptive approaches, you can create a highly effective process to make and evaluate decisions using a Value Engineering approach with the benefit that it can be used in multiple situations including evaluating product direction, strategic initiatives, or personal situations evolving value-based thinking.

In the session, Andy will walk through an example and show how this can be applied to solve many other tough value-based problems. Andy will also share how he has used this approach to solve sales and marketing challenges in the companies he has worked for.