location_city Bengaluru schedule Mar 6th 04:00 - 04:45 PM IST place Ball Room 2 people 68 Interested

When faced with seemingly endless choices and a world moving at an increasing speed, how do you evaluate strategic options with speed and precision?

As a leader with over 30 years experience in sales, marketing and corporate roles within tech companies, Andy Cooper has pondered this problem for many years. Andy will explain how using concepts borrowed from Lean, Lean Startup, Agile Software Development, Beyond Budgeting and other adaptive approaches, you can create a highly effective process to make and evaluate decisions using a Value Engineering approach with the benefit that it can be used in multiple situations including evaluating product direction, strategic initiatives, or personal situations evolving value-based thinking.

In the session, Andy will walk through an example and show how this can be applied to solve many other tough value-based problems. Andy will also share how he has used this approach to solve sales and marketing challenges in the companies he has worked for.


Outline/Structure of the Case Study


Learning Outcome

  • How to evaluate plans/initiatives based on value
  • What are the attributes of value and why they are important?
  • Understanding the art and science of value-engineering
  • Building an effective decision-architecture to help make rapid decisions
  • Using A3 thinking to communicate information
  • Case studies and examples of where and how to apply value-based planning in sales and marketing and leading and running a business

Target Audience




schedule Submitted 5 years ago

  • Hendrik Esser

    Hendrik Esser - A Practical Experiences implementing Business Agility at Ericsson

    Hendrik Esser
    Hendrik Esser
    Special Projects
    schedule 5 years ago
    Sold Out!
    45 Mins
    Case Study

    Seeing the increasing complexity and dynamics in our business and organizational environment, a large, 2000 people product development organization within Ericsson started the journey towards Agile in 2008. We early understood, that this journey can only be successful, if it is not only done by our SW development, but also involves changes in the way we run strategy, financial planning and HR.

    In this talk, Hendrik Esser, who has been one of the key drivers of this change, will share experiences from that journey.

    He will share how we got the essential parts of business planning, finance, HR and SW development aligned towards business agility: what we found, what we tried, what succeeded, our set-backs and lessons learned.