location_city Bengaluru schedule Mar 6th 10:30 - 11:15 AM place Ball Room 2 people 49 Interested

For decades, product development has been focused mostly on the speed and efficiency of delivery. So now we are stuck in the quagmire of talking about the methods and activities of delivery rather than focusing on the actual goal - delivering high value to the customer. Ray Arell shares an evolutionary process to refocus both traditional and agile lifecycles. He describes a more dynamic way of defining value and addressing the needs of the customer, the business, and the developers. Ray provides practical examples of how to identify opportunities, expand concepts, and deliver high-value solutions. He includes an overview of heuristics and models that are critical to solutions - safe-to-fail probes, sensemaking for product requirements capture, the Kano model, the Cynefin framework, the Three-Circle model, Beer’s viable system, and other proven industry models that enable a coherent approach to solutions development. Join Ray as he resets the epidemic of activity-based thinking. Agile - or any other method/activity - is not the destination. It is time to move to a mindset of high-value delivery.


Outline/Structure of the Talk

  1. Obsession with speed and efficiency vs. outcomes
  2. What is value and how do you define it
  3. The value-driven approach
  4. Outcome product lifecycles and key heuristics and methods

Learning Outcome

  • Practical methods and heuristics on how to deliver value
  • Dealing with uncertainty by using complex informed methods
  • New mindset based on value vs speed

Target Audience


Prerequisites for Attendees



schedule Submitted 3 years ago