Designing with a biased mind
Biases are mental shortcuts for decision making. It’s like applying automatically and subconscious a rule of thumb. That is fast and saves energy but can lead to errors. To build great customer experiences, it's a no-brainer that we need to keep the customer at the center, understand their needs & pain points, but the problem interpretation & proposed solution often gets overpowered by our cognitive biases. For a product manager & designers, these biases can lead to bad decisions. But being aware of these biases and keeping them at bay, with a sound data-driven design approach can save the day.
I'll be talking about some real-life examples of such situations and share experience/ learnings on how we approached it in past.
Outline/Structure of the Experience Report
- Brief Introduction to a few key cognitive biases - Confirmation Bias, Action Bias, Availability Bias, Groupthink....etc
- Real-life examples of these affect our thinking and product/design decisions.
- Approach/ experience sharing to deal with these, with an interplay between Product Managers & Designers.
Learning Outcome
Understanding of a data-driven approach to designing great customer experience
Target Audience
Designers, Product Managers, Business leaders/ decision makes and engineers
Prerequisites for Attendees
- Basics of Product Development
schedule Submitted 3 years ago
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