location_city Bengaluru schedule Mar 7th 04:25 - 04:45 PM place Ball Room 2 people 30 Interested

Biases are mental shortcuts for decision making. It’s like applying automatically and subconscious a rule of thumb. That is fast and saves energy but can lead to errors. To build great customer experiences, it's a no-brainer that we need to keep the customer at the center, understand their needs & pain points, but the problem interpretation & proposed solution often gets overpowered by our cognitive biases. For a product manager & designers, these biases can lead to bad decisions. But being aware of these biases and keeping them at bay, with a sound data-driven design approach can save the day.

I'll be talking about some real-life examples of such situations and share experience/ learnings on how we approached it in past.


Outline/Structure of the Experience Report

- Brief Introduction to a few key cognitive biases - Confirmation Bias, Action Bias, Availability Bias, Groupthink....etc

- Real-life examples of these affect our thinking and product/design decisions.

- Approach/ experience sharing to deal with these, with an interplay between Product Managers & Designers.

Learning Outcome

Understanding of a data-driven approach to designing great customer experience

Target Audience

Designers, Product Managers, Business leaders/ decision makes and engineers

Prerequisites for Attendees

- Basics of Product Development



schedule Submitted 3 years ago

  • Anirban Bhattacharya

    Anirban Bhattacharya - Design Dive - An Immersive workshop on Design Thinking

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    schedule 3 years ago
    Sold Out!
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    Design Dive (D2) is a 2-hour programme that offers leaders and managers a simulative experience of the powerful process of Design Thinking. The workshop offers a design challenge that provides an overview of the steps of Design Thinking through a quick hands-on experience of application and feedback.