This talk is an in-depth look at a recent case study of an agency and clients’ move to a more product-focused delivery model. Suze has worked in digital and project management for the last 14 years, and seen the dial shift from Waterfall to more agile delivery methods, and now the move to ‘thinking more product’. This case study focuses on a programme of work for a large retail client, and how the ways of working were changed to implement dual-track agile. These new processes cover aspects of Kanban, Design Thinking and Lean Startup, adapting the existing Scrum model to drive the customer-first approach.

Any organisational and client changes need bedding in, and Suze will talk about how these methods were implemented with the internal agency team, the client and the third parties involved, discussing the pain points and how the process was adapted and improved.

Suze will give practical tips and tactics on how to move to a more product and design-led approach, whilst not sacrificing the development process. She will also demonstrate how to implement these new processes into existing organisational structures, looking at the methods involved in bringing the product-focused, customer-first approach to the forefront.

In this talk, Suze will cover:

• The agency's previous Scrum model and the pitfalls for design
• The dual-track agile approach
• Implementing new processes and a blend of frameworks
• The move to a customer-first and more product way of thinking