The Missing Feedback Loop

design-innovation Case Study 45 Mins Intermediate dataanalytics metrics quality consumer b2c feedback observability monitoring infrastructure
Anand Bagmar
Anand Bagmar
Software Quality Evangelist
Essence of Testing

How to build a product is not a new topic. Proper usage of methodologies, processes, practices, collaboration techniques can yield amazing results for the team, the organisation, and for the end-users of your product.

While there is a lot of emphasis on the processes and practices side, one aspect that is still spoken about “loosely” is the feedback loop from your consumers / end-users and how it leads to making better design, feature and user experience decisions.

SO, what is this feedback loop? Is it a myth? How do you measure it? Is there a “magic” formula to understand this data received? How to you add value to your product using this data?

In this session, with the help of a case study, we will understand and also answer the following questions:

  • The importance of knowing your Consumers
  • How do you know your product is working well for your Consumers?
  • How do you know your Consumers are engaged with your product?
  • Can you draw inferences and patterns from the data to reach of point of being able to make predictions on Consumer behavior, before any implementation changes? - I refer to this as the golden-state for the product & the team
  • Prerequisites for Teams and Individuals to allow making predictions
 
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Outline/Structure of the Case Study

This will be an interactive session, with limited slides and maximum conversation with participation.

Structure will be as follows:

  • Quick introduction to the feedback-loop
  • The importance of knowing your Consumers
  • How do you know your product is working well?
  • How do you know your Consumers are engaged with your product?
  • The golden state - getting good at prediction, before making any change in the product!
  • The prerequisites to help reach the golden state

Learning Outcome

Attendees will have deeper understanding and appreciation of the following:
  • What is consumer quality and how does it help shape your business
  • Ways to understand consumer quality of your product
  • Why is understanding consumer engagement vital to the success of your product
  • What are the prerequisites to reach the stage of prediction!

Target Audience

Testers, QAs, Developers, Managers, Product Owners, BAs

Prerequisites for Attendees

Basic understanding of Agile & awareness of steps involved in Concept-to-Release

Slides


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Video


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Links

I write Testing related blogs at https://essenceoftesting.blogspot.com

All my conference blogs are available here -https://essenceoftesting.blogspot.com/search/label/conference

My conference video talk recordings are available on YouTube here -https://www.youtube.com/user/abagmar/videos

My slides are available here - http://www.slideshare.net/abagmar

My github repositories are available here - https://github.com/anandbagmar

schedule Submitted 2 years ago
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