42% of start-up failures are attributed to one reason - "They developed something that is not a need". Over the last few decades many organizations have spent billions in digital transformation. However, few years back Forrester estimated that $900 billion worth of spend in digital transformation will miss the mark. Be it startups or organizations that transform digitally, they both find their digital journey tough. In the user centric world, digital transformations are still plagued with traditional mindset. If we see from hindsight, these organizations could never ascertain value of their solution upfront from an end user angle. We need a value foresight to deal with this existential challenge and there is no crystal ball to predict it. So, the questions CIOs ask is – Can Value be defined and how can it be engineered into the solution? If value can be engineered in, can every team member be an innovator? Anything that is definable can be qualified, improved upon and dealt upfront.

This talk will help define value and provide a set of aspects on how successful products in the industry have engineered value upfront. Talk will also draw experiences of digital transformation initiatives where the research from successful products have been implemented – CODEX, a project management platform that transforms the governance of engagements for customers & OnTheGo, mobile intranet in the hands of employees for their daily needs

In a nutshell, this talk will drive home the point of value engineering every aspect of the product for best in class user experience and adoption.


Outline/Structure of the Talk

This session will be in the format of a talk.

First part will be helping the audience to understand a simple, easy to implement definition of value. There would be examples from gurus of innovation like Henry Ford, Akio Morita and Steve and helping participants understand the definition with industry examples

Second part will be to introduce the two pillars of successful products - Need and Value.

Third part will be helping participants ways of engineering value into products

this talk typically takes about 75 to 90 minutes. Given that the max time is just 45 minutes, will have to cut short the first two sections to 20 minutes while the methods of engineering value would be the last 20 minutes, dedicating 5 minutes for Q&A

Learning Outcome

  • Understand the importance of Qualifying Value measurably
  • Multiple ways of removing barriers
  • Ideas for enabling superior user experience
  • Transforming the entire engineering team to be an innovation hub

Target Audience

CIOs, IT heads, Project managers, delivery managers, Product Owner, Scrum Master, team member

Prerequisites for Attendees

An attitude to learn would be the only pre-requisite



schedule Submitted 2 years ago

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