42% of start-up failures are attributed to one reason - "They developed something that is not a need". Over the last few decades many organizations have spent billions in digital transformation. However, few years back Forrester estimated that $900 billion worth of spend in digital transformation will miss the mark. Be it startups or organizations that transform digitally, they both find their digital journey tough. In the user centric world, digital transformations are still plagued with traditional mindset. If we see from hindsight, these organizations could never ascertain value of their solution upfront from an end user angle. We need a value foresight to deal with this existential challenge and there is no crystal ball to predict it. So, the questions CIOs ask is – Can Value be defined and how can it be engineered into the solution? If value can be engineered in, can every team member be an innovator? Anything that is definable can be qualified, improved upon and dealt upfront.

This talk will help define value and provide a set of aspects on how successful products in the industry have engineered value upfront. Talk will also draw experiences of digital transformation initiatives where the research from successful products have been implemented – CODEX, a project management platform that transforms the governance of engagements for customers & OnTheGo, mobile intranet in the hands of employees for their daily needs

In a nutshell, this talk will drive home the point of value engineering every aspect of the product for best in class user experience and adoption.


Outline/Structure of the Talk

This session will be in the format of a talk.

  • Initial part would to help the audience to see the gaps in products that lead to failure. Once gaps are introduced, session will lead the audience to derive from the likes of innovators like Henry Ford, Akio Morita and Jobs on the key elements that filled the gaps. As the participant gets the mindshare of these innovators, they will be able to relate with it and appreciate the definition of "value" - removal of real world barrier. Once the definition of value is driven, session will move to ways in which this definition can be brought to reality.
  • First of this would be to introduced to the fact that "Requirements is a hypothesis and not a fact". To overcome this, they would be introduced to innovators paradigms like faster, better and cheaper and uniqueness vs. value with examples. This will throw light on how ideas can be qualified better
  • Second, the participants will be introduced to the fact "Customer pays, Users define success". Both these could be same but not necessarily. This section will help participants to visualize how elements of value can be identified upfront and maximised for success
  • Thirdly, participants will be introduced to the fact "Doing the same thing and expecting a better result is foolish". This section will help participants understand how newer technologies play a role in breaking barriers
  • Fourthly, participants will be introduced to the fact "innovation is simplification in the context of the user". In this principle, participants will understand how innovation is being in context of users, thinking divergent and converging to delight them.
  • Fifthly participants will be introduced to the fact "Measure user behavior to be continually relevant to user". In this principle, participants will understand why measuring user behavior and improving is the right metric for product maturit
  • This talk typically takes about 75 to 90 minutes. Given that the max time is just 45 minutes, will have to cut short the first section to 20 minutes and the methods of engineering value would at an introductory level to 20 minutes, dedicating 5 minutes for Q&A

Learning Outcome

  • Understand the importance of Qualifying Value measurably
  • Multiple ways of removing barriers
  • Ideas for enabling superior user experience
  • Transforming the entire engineering team to be an innovation hub

Target Audience

CIOs, Product Owner, UX designers, innovation roles, leadership roles

Prerequisites for Attendees

An interest to learn



schedule Submitted 4 years ago