location_city Virtual schedule Oct 14th 04:00 - 04:20 PM place Online 1 people 22 Interested

How keeping things simple can help build better products. There are simple, pragmatic and powerful ways that can help us to reduce the risk of starting new initiatives and get real feedback quickly. I will share experiences where simple techniques of using a pen and a paper to create a paper prototypes helped us answer complex problems and validate business ideas, quickly.

This approach helped in building an innovative and world-class product called Springer Nature Experiments, allowing researchers across life sciences to quickly find and evaluate protocols and methods across life sciences. Springer Nature Experiments combines portfolios across the Springer Nature resources which is the largest in the life sciences, to make searching for experiments easy and effective.


Outline/Structure of the Experience Report

  • Talk overview - There are simple and powerful ways that can help us to reduce the risk of starting new initiatives and get real feedback quickly.
  • The challenge
  • Empathy with users & their problems
  • Conceptualizing the Product
  • Sketching & user flows
  • Design Thinking - the five stages
  • Paper Prototypes and test
  • Benefits of paper prototyping
  • Democratizing Design and Innovation

Learning Outcome

  • How complex product development can begin with simple things that don't need much investment which can be used to validate product ideas, de-risk delivery and enter product development with confidence
  • Design thinking - How we can keep things on a pen and paper, build personas, understand user needs, create prototypes - all of this without having the need of any piece of code written or to buy expensive software
  • Make people understand the concept of 'pen & paper' in a metaphorical way, and not in a literal way, and how such simple techniques may help them in their environments. This may not work in all cases and it is important to call that out as well.

Target Audience

Product Managers, UX Designers / Researchers


schedule Submitted 1 year ago

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    • Rahul Saxena

      Rahul Saxena - Peer Review by Embracing Design Thinking

      Rahul Saxena
      Rahul Saxena
      Sr. Business Analyst
      schedule 1 year ago
      Sold Out!
      45 Mins
      Case Study

      Design is a journey of discovery and as rightly said every design is complex but a little thinking added to it could give you happy customer.

      Every organization comes across complex problems and with an approach of breaking those complex problems into small chunks and then addressing them one by one is always a go-to approach. In general terms, there ain’t any flaw with this approach infact it has always turned out to be one of the efficient way of tackling the complex problem.

      In last few years design thinking technique has gained a lot of interest and implemented across varied project irrespective of the business domains.

      Embracing design thinking helps create new products that adapt to changing market conditions. It’s also realistic: All businesses must become more service-oriented and offer a stronger “customer experience.” As the distinction between products and services blurs, so does the distinction between consumer and producer.

      One of the complex came on our way too when we were given a task to build “Peer Review Solution” application used for helping editors throughout their journey which begins from finding peer reviewers for the paper/submission they have got for their journals till finally providing the final decision to publish or not to and not to forget the key part of journey of getting and consolidating the reviews received.

      This project sounded very easy initially but it was a core customer centric project we ever did and hence meeting their need was the key to success of this project.

      This is where Design thinking technique was implemented by us and was made tangible using its five key elements to create an customer centric optimum, high performing application. In this session, we present a case study of this implementation along with our results and learning’s.