Design is a journey of discovery and as rightly said every design is complex but a little thinking added to it could give you happy customer.

Every organization comes across complex problems and with an approach of breaking those complex problems into small chunks and then addressing them one by one is always a go-to approach. In general terms, there ain’t any flaw with this approach infact it has always turned out to be one of the efficient way of tackling the complex problem.

In last few years design thinking technique has gained a lot of interest and implemented across varied project irrespective of the business domains.

Embracing design thinking helps create new products that adapt to changing market conditions. It’s also realistic: All businesses must become more service-oriented and offer a stronger “customer experience.” As the distinction between products and services blurs, so does the distinction between consumer and producer.

One of the complex came on our way too when we were given a task to build “Peer Review Solution” application used for helping editors throughout their journey which begins from finding peer reviewers for the paper/submission they have got for their journals till finally providing the final decision to publish or not to and not to forget the key part of journey of getting and consolidating the reviews received.

This project sounded very easy initially but it was a core customer centric project we ever did and hence meeting their need was the key to success of this project.

This is where Design thinking technique was implemented by us and was made tangible using its five key elements to create an customer centric optimum, high performing application. In this session, we present a case study of this implementation along with our results and learning’s.


Outline/Structure of the Case Study

Session will start with a interactive small ice breaking activity and will progress keeping in mind key elements of design thinking and resulting into the learning and outcome of the process we applied.

Learning Outcome

  1. Creating a WOW factor is all it needs.
  2. Design Thinking can really make complex things simple.
  3. Great understanding of problem statement.
  4. How a workshop or surveys can be of great help.
  5. How important and difficult to make customer happy and keep them happy too.
  6. Motivation in everything is key if not primary but functional.
  7. Creating a WOW factor is all it needs.

Target Audience

Anyone interested in knowing how embracing design thinking can actually change the way we see problem and tackle the same while moving away from traditional way of viewing and solving the problem


schedule Submitted 1 year ago

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    • Munish Malik

      Munish Malik - From Pen and Paper to Prototype and Product

      Munish Malik
      Munish Malik
      Lead Consultant
      Equal Experts
      schedule 1 year ago
      Sold Out!
      20 Mins
      Experience Report

      How keeping things simple can help build better products. There are simple, pragmatic and powerful ways that can help us to reduce the risk of starting new initiatives and get real feedback quickly. I will share experiences where simple techniques of using a pen and a paper to create a paper prototypes helped us answer complex problems and validate business ideas, quickly.

      This approach helped in building an innovative and world-class product called Springer Nature Experiments, allowing researchers across life sciences to quickly find and evaluate protocols and methods across life sciences. Springer Nature Experiments combines portfolios across the Springer Nature resources which is the largest in the life sciences, to make searching for experiments easy and effective.