Strategic Agility : For uncontested market space
While the market space is composed of known and unknown market space. i.e. industries in existence today and industries not in existence today. Usually strategies are good enough to compete in known markets and built on past experience because the competitive rules of game are pretty much known. The focus is to outperform their competition and grab a greater share of existing market space by exploiting the demand.
In this, presentation we will look into why the competitive strategic approach is not enough to seize the new profit or growth opportunities in unknown markets. In practice, the competitive strategy creates the market space crowded and reduce the prospects for profits and growth by making products more as commodities. The presentation will introduce the idea for, how to envision a product strategy to create a uncontested new market space that made a competition irrelevant?
Outline/Structure of the Talk
- Presenter Introduction
- What is in it for the audience
- Background on known markets and competitive strategy
- Impact of competitive Strategy
- What is Innovative product Strategy
- Why innovative strategy required to tap uncontested markets
- Overview of tools and techniques
- The concept of Value Innovation
- Audience Interaction
What do we mean by known and unknown market space?
When the market becomes saturated, then what should be the strategic choice?
What is Innovative Product Strategy?
How Innovative product Strategy helps tapping the uncontested market?
Tools and techniques to carve out Innovative product strategy
The concept of value innovation
How culture at the root plays a vital role in developing this sort of strategy at organization level?
Executives, Leaders, Managers, Coaches, Product Managers
schedule Submitted 1 year ago
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