We usually underestimate how difficult the Product Manager or Product Owner role is. If we think about how much energy and how much brain they need to be able to generate creative ideas, be full of insights and handle market feedback – this is definitely the hardest role ever. Hopefully we have research in neuroscience that helps to understand how insights happen, how to improve decision making and how not to fall into confirmation bias (and some other biases that spoil how clear we see the situation). This talk will share ideas and tools that will help Product Managers to create even better products and keep brain fresh and creative.

 
 

Outline/Structure of the Tutorial

Presentation structure:

0.00 - 5.00 Intro and structure presentation

5.00 - 15.00 How much energy Product Owners need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Owner – is the most difficult role according to brain requirements.

15.00- 20.00 Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

20.00 - 25.00 Where insights come from, prerequisites and brain waves

25-30.00 How to improve linear decision making and help insights to become real product (with questions to the audience with self reflection)

Practice in insight creation

30.00 - 35.00 How different brain networks work and how to turn on your creative one

35.00 -40.00 practice abd self-reflection about your brain productivity type

40.00 -42.00 The main difference in brain work between Managers and Product Owners (Managers)


This talk is based on my recent study in Neuroleadership Institute, where I got huge amount of useful information that can be applied to different Agile roles. I've delivered parts of it in my current training with great feedback (neuroscience of insight is an absolute hit!) and on one conference in 2019.

Learning Outcome

How much energy Product managers need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Product Manager – is the most difficult role according to brain requirements.

Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

Where insights come from, prerequisites and brain waves


How to improve linear decision making and help insights to become real products

Target Audience

Product Managers and Product owners, scrum Masters and everyone interested in how brain works

Prerequisites for Attendees

Scrum Basisc, general ideas as Design Thinking, PO role specifics like Backlog

Slides


Video


schedule Submitted 1 year ago

Public Feedback


    • Dave Snowden
      keyboard_arrow_down

      Dave Snowden - Is Mindset yet another agile buzzword?

      45 Mins
      Keynote
      Executive

      While it is true to say that people’s attitudes and beliefs are key to implementing an agile project, or Agile in itself, much of the use of the term ‘mindset’ implies a mental model that can be defined and engineered. In this presentation, we will look at how we can measure attitudes within an organization and use multiple small actions to trigger the rapid evolution of organizational culture, so that it can sustain agile developments. Mindset and the alignment-based ideas of some on the Agile movement too often imply creating homogeneous beliefs and values that will lead to full alignment. In practice, this damages resilience and can be dangerous. This presentation will introduce the idea of coherence instead of alignment - the celebration of cognitive and behavioral differences that can align if needed to support the delivery of sustainable solutions.

    • Danny Kovatch
      keyboard_arrow_down

      Danny Kovatch - The new era of the Scrum master

      Danny Kovatch
      Danny Kovatch
      Chief Borders Removal
      Ajimeh
      schedule 1 year ago
      Sold Out!
      45 Mins
      Talk
      Advanced

      When the concept of a Scrum master was introduced to the world, it was way too far to digest. Having a coach to a team was a new time that hardly anyone could understand how to implement in a technical world. Even going back one step for being a trainer who train the team was a mission that not all the companies and the team could understand its benefits, so another one step backward was needed to be done to a facilitator. Along the time , more and more teams became more Agile mature hence the role of a Scrum master could have been gained into the right direction to again become the coach of the team.

      If you are frustrated as a Scrum master how to motivate your team, have rare idea how to motivate your team , have no idea what are motivational buttons or are not fabulist with the term intrinsic motivation, the Scrum meetings are considered to be a big waste and you have no clue how to reach the vision (doing nothing while the team is fully self managed), this session was created for you.

    • 480 Mins
      Workshop
      Advanced

      In this one-day Workshop, Dave Snowden, the creator of the Cynefin framework and famous in the agile community as an inspiring and sometimes controversial speaker, will address agility from the point of view of complexity. Participants will be exposed to a realistic approach that puts context before dogma and shows a future for Agile that goes beyond fighting over methods and towards a sophisticated application of agility in organizations.

      This class will offer an introduction to the Cynefin framework by its creator: the Cynefin framework is a transformational idea that uses a situation-specific approach to making sense of the world in order to act in it, and ensures effective work, decision making, and management even in complex and uncertain environments. For Agile practitioners, this framework supports effectively tailoring methods and practices to different situations. Cynefin-informed methods and practices help Agile organizations harness change and turn complex situations into a competitive advantage for customers and the business.

      DateTime: This workshop is scheduled on Oct 12th and 13th from 2 PM to 6 PM IST (4 hours each day)

    • Anand Bagmar
      keyboard_arrow_down

      Anand Bagmar - Visual Validation - The Missing Tip of the Automation Pyramid

      45 Mins
      Demonstration
      Intermediate

      The Test Automation Pyramid is not a new concept.

      TestAutomationPyramid.png

       

      The top of the pyramid is our UI / end-2-end functional tests - which simulate end-user behavior and interactions with the product-under test.

       

      While Automation helps validate functionality of your product, aspects of UX validations can only be seen and captured by the human eye and is hence mostly a manual activity. This is an area where AI & ML can truly help.

       

      With everyone wanting to be Agile, make quick releases, the look & feel / UX validation, which is a slow, and error-prone activity, quickly becomes a huge bottleneck. In addition, with any UX related issues propping up cause huge brand-value and revenue loss, may lead to social-trolling and worse - dilute your user-base.

       

      In this session, using numerous examples, we will explore:

      • Why Automated Visual Validation is essential to be part of your Test Strategy
      • Potential solutions / options for Automated Visual Testing, with pros & cons of each
      • How an AI-powered tool, Applitools Eyes, can solve this problem.
    • Anna Obukhova
      keyboard_arrow_down

      Anna Obukhova - Biology of Agile Leader

      Anna Obukhova
      Anna Obukhova
      Agile Coach
      ScrumTrek
      schedule 1 year ago
      Sold Out!
      45 Mins
      Tutorial
      Intermediate

      Agile Leadership has its unique flavour of natural leadership, when power is not given with a title but taken by a person based on his/her inner abilities. We use Servant Leadership or Powerless Leader to emphasise this difference. If we look deeper into the biology and neuroscience of leadership we might find really unexpected things – that Agile leaders are the ones that are recognised by nature and we unconsciously can select these people from the crowd. How to become this type of person?

      To be an effective Agile leader we need to understand:

      • What makes a leader: Leader-Leader Agile Model

      • The difference between a leader and dominant behaviour, why leaders look younger and more active (on hormonal level)

      • Hormones and neuroscience of a natural leader (with some cases and practice)

      • Leadership differences and similarities of Scrum Master and Product Owner

      • Simple (4 words) yet powerful mindset change to become a natural leader that people will follow

    help