We usually underestimate how difficult the Product Manager or Product Owner role is. If we think about how much energy and how much brain they need to be able to generate creative ideas, be full of insights and handle market feedback – this is definitely the hardest role ever. Hopefully we have research in neuroscience that helps to understand how insights happen, how to improve decision making and how not to fall into confirmation bias (and some other biases that spoil how clear we see the situation). This talk will share ideas and tools that will help Product Managers to create even better products and keep brain fresh and creative.


Outline/Structure of the Tutorial

Presentation structure:

0.00 - 5.00 Intro and structure presentation

5.00 - 15.00 How much energy Product Owners need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Owner – is the most difficult role according to brain requirements.

15.00- 20.00 Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

20.00 - 25.00 Where insights come from, prerequisites and brain waves

25-30.00 How to improve linear decision making and help insights to become real product (with questions to the audience with self reflection)

Practice in insight creation

30.00 - 35.00 How different brain networks work and how to turn on your creative one

35.00 -40.00 practice abd self-reflection about your brain productivity type

40.00 -42.00 The main difference in brain work between Managers and Product Owners (Managers)

This talk is based on my recent study in Neuroleadership Institute, where I got huge amount of useful information that can be applied to different Agile roles. I've delivered parts of it in my current training with great feedback (neuroscience of insight is an absolute hit!) and on one conference in 2019.

Learning Outcome

How much energy Product managers need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Product Manager – is the most difficult role according to brain requirements.

Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

Where insights come from, prerequisites and brain waves

How to improve linear decision making and help insights to become real products

Target Audience

Product Managers and Product owners, scrum Masters and everyone interested in how brain works

Prerequisites for Attendees

Scrum Basisc, general ideas as Design Thinking, PO role specifics like Backlog



schedule Submitted 2 years ago

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