RICARDO will be presenting the following session
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    RICARDO ABELLA - Don’t mix up our stuff!! Empathy Interviews --> Clean Language

    Agile Coach
    schedule 1 year ago
    Sold Out!
    45 Mins

    Design Thinking is one of the best tools available to create products and services with the potential to satisfy people’s needs. Since it is a human-centered process, empathy interviews are the most common technique for collecting data.

    If you want to obtain amazing results, pay full attention and focus on the quality of the information you collect! The more accurate and authentic it is, the more solid and mind-blowing insights you will obtain to guide your ideation phase.

    But be careful! 1) Specialized books and articles have plenty of examples of questionnaires and structured interviews full of leading questions. 2) As interviewers, we tend to contaminate our research with our own metaphors, interpretations, suggestions, mind-reading, references and/or unwarranted assumptions. 3) Interviewees unconsciously look for hidden cues on the questions about how to answer them –conformity, social influence, group pressure.

    Interviewer: “We know change is hard and transitions are always tough. What kind of impact has the new system had? How has this impacted your daily life?” Interviewee: “I thought the new system was awesome, but now that you mention it, it definitely has had a very large impact...”

    Do you want to obtain reliable information? Or more useful and accurate results? Or minimizing the chances of influencing and compromising data authenticity with your bias? CLEAN LANGUAGE is a great tool for this. It’s not a language and it’s not about language; it’s not even about speaking clearly, using fancy jargon or swearing.

    If you want to understand people, how they think and feel, their emotions, passions, frustrations, challenges and dreams, do not miss this workshop. You will have an opportunity to learn, practice and also have fun.

1. What got you started/interested in Agile?

For about ten years I worked on the corporate side in Colombia. Hierarchical structures, waterfall techniques and command & control mindsets. I was successful as a Program and Project manager and I was happy!

Until I moved to the United States and heard about Agile. Then I realized that it was what I was unconsciously looking for: building high-performance teams, moving companies to the next level, and discovering what was next for my organizations I was working for.

Coaching Agile is my sweet spot and most likely what I will do the rest of my life.

2. What do you think is the biggest challenge faced by the Agile community today?

I think the biggest challenge has to do with the dilution of the word Agile.

There are too many people and consulting companies trying to sell as many courses and classes as possible, who don't mind mixing up terms, creating confusion and ultimately misleading the market.

Along that fierce race, the real purpose, values, and principles behind Agile become diminished and misunderstood. There are tons of messy transformations, scary stories about implementation, and completely lost people everywhere.

The result? "Agile doesn't work!" As a whole, coaches and Agile evangelists are losing credibility fast. Heavily promoted commercial frameworks become the "thing."  And companies and teams get hurt the most.

This trend fits the definition of misleading marketing.

3. Tell us about the session(s) you will be presenting at the conference and why did you choose those topics?

Clean Language  (Design & Innovation Day)

If we don't truly understand people, how they think and feel, their emotions, frustration, challenges and dreams, it is unlikely we will develop products to satisfy their needs. We will end up wasting time, money and resources.

That's why research is really important. The heaviest part of it is interviewing. However, books, papers, articles and essays on qualitative research present examples of questionnaires and interviews full of leading questions, and interviewer’s own metaphors, interpretations, suggestions, references and/or assumptions.

Clean language is a simple but powerful technique used first in psychotherapy. Since it avoids bias and focuses on the person's own metaphors, it can become a great tool for empathy interviews, as well as coaching and even to develop deep personal relationships.

4. What are some of the key takeaways from your session(s) at Agile India?

Start your research and conversations with a blank sheet -always.

Stay with your users' metaphors -they might not make sense to you, but they make sense to them.

Just because I/we ........., it doesn't mean I/we .....

(just because I am a girl, it doesn't mean I like to shop)

(just because we are Catholic, it doesn't mean we go to church)

5. Any personal remarks/message you want to share with the Agile Community?

Please stop selling frameworks!

I'd love to find a way to block misleading marketing. Should we form a coalition?