Enhancing Desirability: Five Considerations for Winning Digital Initiatives
Experience centricity is essential to drive business outcomes and has become the top priority of many CXOs. The COVID-19 crisis has made experience-centricity and IT agility paramount to nearly every business. In the post-COVID world, businesses need superior digital enablement and acceleration to ensure continuity, customer satisfaction and competitive edge.
Experience centricity, however, is not limited to creating new digital products and channels. It encompasses every aspect of software that can enhance an organization’s ability to solve business challenges and harness opportunities through digital solutions that are meaningful and delight end users – both inside and outside the enterprise.
The ongoing digital revolution and related opportunities, challenges and risks pose several questions in the minds of IT executives. What makes digital products go viral? What are some of the key success factors? How can we make digital initiatives thrive? How can organizations succeed in transforming monoliths into digital products or platforms?
Improving usability through the right mix of user interface and interaction design, application of design thinking, and focusing on functional and non-functional requirements are the foundations. Usability is essential. Usability ensures effectiveness, efficiency and satisfaction. However, beyond usability, understanding the power of desirability and enhancing it is a prime factor. Desirability provides a meaningful, enjoyable and memorable experience. Desirability is what makes the users bond with the product with the ongoing delightful experience it creates resulting in a worthy engagement. Whether you create and deliver new products and applications or modernize existing applications to deliver an outstanding digital experience, enhancing desirability is essential.
This session is to present five considerations for enhancing desirability with real-world examples that reveal how any heritage organization can create experiences that help the business achieve its strategic aspirations and objectives.
Outline/Structure of the Case Study
1) Context Setting (Premise, Definition of Desirability, Industry Evidences or Predictions, Examples)
2) Five Considerations
3) Case Studies (Story Telling of Case Studies) for each of the five
4) Concluding Remarks
This session will provide a comprehensive view of why this is an important topic for practitioners. In addition, it will provide a clear view on 'how to' accomplish this with real-life examples so that participants can learn and implement the learning.
Everyone including software engineering teams, product owners, business analysts, business leaders, Scrum Masters, Agile Coaches, and senior leaders.
Prerequisites for Attendees
Basic awareness of
1) Agile, DevOps, and Lean Startup
2) Customer-Centricity, Design Thinking, and User Experience
3) Digital Transformation