Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? In this talk, I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategies and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

CUSTOMER OBSESSION! Does this sound negative? I don’t think so… Why?

Living in a new era where Digital is the KEY, every next day brings something new on the plate. Customer asks ‘can it be quicker?’, ‘can I get more options?’, ‘Can I get additional cherry on the ice-cream?’

This change in Dynamics, have set a very high customer expectation. And it’s us, who are the culprits to set this up by doing fantabulous job and raising the bars!!

What do you think how we can compete with our own previous SUCCESS to deliver more? Or even improving ourselves looking back at our learning?

Does any methodology, approach with the right agile mind-set help customer delight? How does it compliment working with MVP. Let’s TALK…

As we try to answer the usual question 'when will we get this?' we encounter reality, and along with it the pain.

My presentation is revealing how the various techniques can come together to establish data-driven insight to enable better decisions towards  better business outcomes.

Although 'the basics', this insight will naturally lead to more 'how would we do this in these circumstances?' type questions which is why I've left a healthy amount of time to begin to deep-dive into the questions you personally will bring into this conversation.

Naturally, there'll never be enough time to cover everything (Rome wasn't built in a day after all...) but you'll get enough take-aways from this presentation, with mapping into real-life scenarios, to reveal to yourself 'what good looks like' and begin to shape your own and your organisation's personal journey along this thing we call 'Agile'.

A case study of 4th largest UK supermarket.

Learn how Digital Label solution implementation have changed the ways supermarkets are functioning.

It focuses on key pain points of supermarket chain which are pricing and promotions.

It describes the challenges, solution, implementation and key benefits (win win scenario for all).