Experiment: How Can You Be Both Sustainable And Profitable?

It’s an emergency! The sea is expected to rise by 65 centimeters 2025-2027, coral reefs are expected to be extinct by 2030, and mass starvations are anticipated in the very near future. You want to help stop this development but are overwhelmed by the complexity of the problem.


How can your company make a difference in increasing sustainability. How can it be a leader in coping with sustainability issues while still making money as a business? As a coach or manager, you’re often the one who drives and sustains the changes that will bring noteworthy, outstanding results. Yet, how do you sustain change within a team, across teams and departments, or even within the whole organization in ways that are reliable and safe enough to try? 


Especially for a complex change, you will undoubtedly want to experiment with what is possible. Your steps may be small now but big if they are copied by others. In this session, we will help you experiment with how best to do experiments in your organization. What are the key skills and concepts you need for being a great experimenter? Well-disciplined probes (based on the hypotheses you’ve first created) can show you what’s working and what is not through one or several experiments. Probes help you make sense of both your current complex situation and even more important of the situation you are aiming for.


In this workshop, we will work in small teams to develop probes around increasing sustainability in your organization. . The workshop will prepare you to execute your probes in your companies. We’ll encourage you to share results with each other - later, after the conference, so you can keep learning from each other. You will experience creating and improving probe designs and using the designs to create exciting new paths for action.


Outline/Structure of the Workshop

  • Welcome and define the context: Examining the “why”  (5min)  
  • Exploring what can be learned from different complexity theories (Cynefin, Stacey, Human Systems Dynamics - HSD) (5min)
  • Examine the essentials of a good experiment: reflecting on the situation and coming up with a hypothesis (10min)
  • In small groups (in breakout rooms) design probes that both explore a sustainability challenge and consider profitability (15min)
  • Debrief the experience by getting reports from the groups using popcorn-style about the specific content of their probes (10min)
  • Discussion of experimental design and measurements & controls (10min)
  • In small groups improve your probes with an experimental design & measurements & discuss your possible next steps, including sharing with your peers, for example, exchanging contact information and scheduling time(s) to talk after the conference (15min)
  • Debrief the experience by getting reports from the groups using again popcorn-style and asking for their plans for sharing their learnings later as well as meta-level responses: anything standing out, any surprises, difficulties encountered. (10min)
  • Wrap-Up & summary of key insights from the workshop and feedback (10min)

Learning Outcome

  • Be able to address a big, complex situation by probing it.
    • Design a probe to test how you can contribute toward sustainability
    • Develop a testable hypothesis
  • Design a measurable, safe to fail experiment based on the hypothesis.
  • Complete an entire probe cycle by making a plan to conduct your experiment after the conference, conducting the experiment, and sharing the results with other experimenters.

Target Audience

Coach, Consultants, Leaders, Managers, and everyone who wants to get in such position

Prerequisites for Attendees

basic understanding of complexity would be helpful



schedule Submitted 2 weeks ago

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  • Christina Lovelock

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