Ashay will be presenting the following session
  • Srinivasan Sekar

    Srinivasan Sekar / Ashay Thorat - Speed Matters: Client Side Performance Improvement Tips & Tricks

    45 Mins
    Case Study

    Consumers rely heavily on mobile to access digital content and services. Consumers are more demanding than ever before and rate you against the services they consume daily. Performance plays a vital role in customer retention against your competitors, Customer Retention is also crucial for improving conversions for any application. 

    Performance is foundational for a good user experience. As the site begins to load consumers wait for the content to load. Consumers are forced to wait on slower connections than those of faster network connections. When you are building a modern web experience, it's important to measure and optimize to get faster.

    40% faster → 15% more signups

    Pinterest reduced perceived wait times by 40% and this increased search engine traffic and sign-ups by 15%.

    1 seconds slowness → 10% fewer users

    The BBC found they lost an additional 10% of users for every additional second their site took to load.

    50% faster → 12% more sales

    When AutoAnything reduced page load time by half, they saw a boost of 12% to 13% in sales.

    20% faster → 10% more conversions

    Retailer Furniture Village audited its site speed and developed a plan to address the problems they found, leading to a 20% reduction in page load time and a 10% increase in conversion rate.

    In this talk, we will share our experience, tips, and tricks on improving a real website performance with live demos.

1. What got you started/interested in modern software development methods?

I will be honest and will accept that this all started with me being on a super interesting project and with super talented folks in one of my previous organisations.

2. What do you think are the most exciting developments in software product engineering today?

I think the overall increased focus on the quality of the software is the most exciting development.

3. Why did you choose the topic(s) you will be speaking about at the conference?

We have considerable number of digital consumers with low power devices and slow internet. It is worth talking about how to make it pleasurable experience for these users.

4. What are some of the key takeaways from your session(s) at Agile India?

Why the performance of your website matters?

How can you measure and improve the performance of your website?