Sticky Loops and Superfans: build habit-forming products like a hit game designer
Have you ever wondered how genre-defining games & products come to life?
After working on Rock Band, The Sims, Netflix, ebay, Ultima Online, & Covet Fashion… I learned something surprising.
These breakthrough hits did NOT start off by going after a large TAM (total addressable market).
Instead, they focused on capturing a narrow “beachhead” of eager customers & grew from there.
And contrary to what I expected - these high-retention hits did NOT start off with polished onboarding, or fleshed-out mastery systems.
Instead, they started with a stripped-down “core habit loop” that gives people a reason to return - & once that’s working, they tune the loop to deliver a better experience as someone becomes more skilled.
So… how exactly do you build & tune a Sticky Loop that drives retention?
And how do high-need Superfans help you iterate fast & find product/market fit?
In this tactical workshop, you’ll learn how to
- use behavioral signals & “struggling moments” to identify your Superfans
- create sustained engagement in your product by designing Sticky Loops
- drive adoption & retention with research-based habit-stacking
This workshop includes in-depth examples from Rock Band, The Sims & Replika.ai.
If you want to build retention & accelerate product/market fit, this is for you!
3-part framework for building high-retention products & habits that stick
All conference attendees