location_city Bengaluru schedule Mar 18th 09:30 - 10:15 AM IST place Grand Ball Room people 4 Interested

As we head into the third year of a global pandemic - facing economic & political uncertainty, customer retention is becoming a huge challenge. This is why retention has replaced growth as a north-star metric. Mainstream companies are:

  • putting the "Customer Journey" front and centre
  • leveraging habit-stacking in early product design
  • using narrative storyboards to test concepts quickly
  • setting up a pre-launch community to accelerate product/market fit

In this dynamic keynote, you'll hear real-world stories that will help you learn 3 key tips for building a high-retention product/platforms:

Tip 1: Leverage Habit-Stacking to remove friction & drive uptake

Tip 2: Build feedback & progression around customer transformation

Tip 3: Develop your re-engagement loop before polishing your onboarding

 
 

Learning Outcome

3 key tips for building a high-retention product/platforms:

Tip 1: Leverage Habit-Stacking to remove friction & drive uptake

Tip 2: Build feedback & progression around customer transformation

Tip 3: Develop your re-engagement loop before polishing your onboarding

Target Audience

Leaders

Video


schedule Submitted 2 weeks ago

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  • Vishal Prasad
    Vishal Prasad
    General Manager
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    schedule 1 month ago
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    Tina Vinod / Vishal Prasad - Embracing DEI Enhances Agility

    45 Mins
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    Today, there is no dispute that Diversity, Equity and Inclusion (DEI) should be a business priority. Significant results call out its impact on employee engagement, experience, connection, trust, performance and enabling inclusive organizational culture. 

    From its inception, Thoughtworks' approach to DEI has been fundamental to our values, culture, vision, community and business strategy. We understood early on that the true value of DEI can only be realized if it’s integrated within all aspects of the business, across functions and specifically within teams. 

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  • Dipesh Pala
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    Dipesh Pala - 7 Things that Agile Leaders and Executives do differently in today’s New Ways of Working

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  • Amy Jo Kim
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    Amy Jo Kim - Build Your Rapid Innovation Playbook: Help your team(s) validate ideas 10X faster

    480 Mins
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    Amy Jo Kim - Sticky Loops and Superfans: build habit-forming products like a hit game designer

    90 Mins
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    Have you ever wondered how genre-defining games & products come to life?

    After working on Rock Band, The Sims, Netflix, ebay, Ultima Online, & Covet Fashion… I learned something surprising. 

    These breakthrough hits did NOT start off by going after a large TAM (total addressable market). 

    Instead, they focused on capturing a narrow “beachhead” of eager customers & grew from there. 

    And contrary to what I expected - these high-retention hits did NOT start off with polished onboarding, or fleshed-out mastery systems. 

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    If you want to build retention & accelerate product/market fit, this is for you!

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